The People's Bank focuses on the Dutch retail market. To properly connect the needs of our customers, we carry the marks ASN Bank, BLG Wonen, Regions Bank and SNS. All brands have a distinctive positioning that gives an appropriate use of the different customer requirements for simple financial products. A central back office and staff organization and establish a strong IT organization, the People's Bank to effectively and efficiently. Our Mission "Banking with the human scale 'is consistent with the social call to give substance to serve banking. To fulfill this mission, we have formulated an ambition based on the principle of shared value. Shared value focuses on both social and economic and financial and non-financial aspects that go hand in hand. Volksbank seeks to optimize the shared value by providing benefits for customers, taking responsibility for the society, provide meaning for employees and the achievement of shareholder return (s).