Demand Generation Lead

  • TrueAccord
  • Remote (United States)
  • Jul 23, 2020
Full time Communication Marketing Social Media

Job Description

Why TrueAccord?

Debt collection is failing consumers. Every year, more than 70 million Americans have negative experiences with the collections process, and they deserve a much better treatment - more relevant, more digital, less abrasive. Our teams are crafting solutions to big problems every day. If you’re looking for an opportunity to do impactful work, join TrueAccord and make a difference.

The Role:

TrueAccord is growing, and we’re looking for a B2B Demand Generation Lead to come in at the ground level and help us take our demand generation activities to the next level. You will be joining a small team that moves fast, and you’ll own a substantial portion of our marketing programs. You’ll have the freedom — and budget — to plan, experiment, and execute marketing campaigns across different channels. You will play a significant role shaping the team’s future, and you’ll have the opportunity to learn and grow with the team and the company.


  • Creating sales opportunities (marketing-driven pipeline): We are looking for marketers who can help us initiate sales conversations with relevant prospects. Your success will mainly be measured on Sales Opportunities you contribute to creating.
  • Own marketing channels / activities end-to-end: You’ll be the owner of one (or few) of the marketing channels our team uses to engage prospects and start sales conversations, like webinars, content, or email marketing. You’ll be planning, executing and tracking campaigns in the channel, collaborating closely with others. You’ll craft the strategy for the channel, execute the campaigns, and analyze and optimize the channel using tools like WordPress, Marketo, Salesforce, and Excel.


  • Demand generation: You have demonstrated success owning integrated marketing campaigns for B2B technology startups, including planning, project management, execution, reporting, and optimization. You have hands-on experience setting up campaigns, writing content, pulling lists, and analyzing results across different marketing channels (webinars, email, content, conferences). You succeeded hitting your KPIs (sales opportunities or marketing-generated pipeline) to support revenue and growth goals. Bonus points if you did it all selling to financial institutions or other highly regulated industries.
  • Deep experience with marketing tools: You’re an expert in setting up Marketo campaigns, publishing posts and updating website pages in WordPress, modifying email templates with HTML and CSS, and vlookup’ing in Excel.
  • Superb communication skills: You’re a wizard of words – both written and said. You probably think this job post is two long, and you might have a few suggestions on how to trim it down. You know how to explain complex concepts in clear, pithy prose, and you cannot wait to write a byline for insideARM about why digital is the future of debt collection. 
  • Detail-obsessiveness and Getting Stuff Done-ness: You hate the thought of anything slipping through the cracks. Spreadsheets and words such as “thorough” are your comfort food. Your desk is always organized, and you practice Inbox Zero religiously. You cringed at the typo in this post.
  • Ambitious, resourceful, and fast: You’ve always taken on more than the official job description. You have a way of making things happen even if it seems impossible while making it all seem easy. You’re comfortable with moving fast, making decisions with imperfect data, and learning on your own.
  • You’re the person everyone wants on their team. You like people, and people like you.

What TrueAccord offers you + Culture & Benefits

TrueAccord is distributed company with a major presence in the San Francisco Bay area and Lenexa, KS. We offer a healthy work environment that continuously builds an inclusive and diverse culture where everyone is able to develop the best version of themselves. We are a dynamic group of people who are subject matter experts with a passion for change.
We offer:

*** Generous paid time off

*** Paid training

*** We promote work/life harmony

*** Paid holidays

*** Health, dental and vision benefits

*** 401K with matching

Our Dedication to Diversity & Inclusion

TrueAccord is an equal opportunity employer. We promote, value, and thrive with a diverse & inclusive team. Different perspectives contribute to better solutions and this makes us stronger every day. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.