B2B PR Manager – London

  • TransferWise
  • London, United Kingdom
  • Jul 28, 2017
Full time Public Relations

Job Description

Who we are.

TransferWise was founded in 2011 with a clear mission: Money without borders - so people and businesses can send and receive any currency effortlessly, whenever, wherever.

Sure, the heart of what we do is international money transfer. And we’re committed to making it instant, convenient and fair for millions of people, all over the world. But we’re growing our other products and our teams at an exciting pace. And we’re looking for the very best to jump on board.

What it’s really like to work here?

At TransferWise, we do things a bit differently. There’s no corporate nonsense, and no old-fashioned hierarchy. Instead, we work in dozens of self-sufficient, autonomous teams. Think of them like start-ups within a start-up.

Each team picks the problems they want to solve. So there’s no micro-management. No hiding behind fancy job titles. And no one telling you what to do. But you’ll get tons of guidance and plenty of support from talented, super-smart colleagues from all over TransferWise.

The way we work doesn’t suit everyone. But if freedom, autonomy, and life-affirming, head-scratching professional challenges rock your world, we could be a match made in heaven.

A bit about the job.

We’re looking for someone proactive and confident with a proven background in B2B PR. Running the PR for our SME / Start-up business product, there are 4 key areas of focus that you will work on;

  1. The Business Press Office:

We would like you to lead the Small Business Press Office in the UK. You will pro-actively deal with inbound interest and follow up with the relevant business spokesperson to ensure a smooth process from start to finish. Some relationships exist, but you can add a whole lot more!

  1. Building Campaigns:

You’ll be enthusiastic about the SME sector and cognisant of the challenges it faces. You’ll use this knowledge to build original, thought provoking media campaigns that truly get under the skin of SMEs, and be able to deliver these reasonably independently across multiple channels such as earned, paid and social media. Familiar with PR tools, you’ll have experience of measuring genuine impact for PR campaigns.

  1. Develop the Message:

Help design and implement our messaging and materials (alongside the paid social team) such as case studies for use on owned and earned channels.  You’ll also know how to turn these messages into compelling content and what channels to place it in for B2B audiences.

  1. Build our Developer / Payment Communities:

We’d like you to tell us what these should look like.  What are the meetups / events we should attend for SMEs and startups? Who should we be working or partnering with to reach these communities? There are lots of forums for communication out there and we want you to make sure TransferWise is part of the conversation and people know where and how to discover our Payouts product.

What will you need?

  • Proven experience of working in B2B PR, preferably in the SMB or startup industry.
  • Exceptional written and spoken English. You’ll be able to turn complex concepts into simple and compelling messages
  • Innate understanding of what makes a good story for business media and how to secure great quality media coverage.
  • Outstanding planning and organisational skills with proven experience of strategic coordination of people, information, diary management and relationships.
  • Integrity and a genuine interest in developing and communicating great ideas to make financial services fairer.
  • Experience of scrutinising complex and technical data.
  • An ability to work proactively and independently. You can get results whether you’re in a product team or a PR team. We get things done.
Some important stuff we would like you to know

To meet our regulatory obligations as a licensed financial services company, TransferWise needs to take background checks on all new hires, which may include Criminal and Credit checks. Please discuss with the Recruiter if you have any concerns regarding this process.

We want to make sure that our recruitment process is accessible to everyone. So if you need any reasonable adjustments – at any point in the process – we’ll do our best to help. Just let us know what you need on your application form. You might need a reasonable adjustment if you’ve got a disability. Or maybe you live overseas, and you’d prefer to meet us over Skype.

Please don’t send anything to the adjustments address if you’re a recruiter, or if you’re making a speculative application. We do work with recruiters from time to time – but only through LinkedIn. And we only accept job applications when a position is actually open. So you’re better off just checking the recruitment pages regularly.