Backbase, the world leader in omni-channel banking software, is looking for a Marketing Automation Specialist. Backbase is a young, fast-growing fintech company with serious growth ambitions. We make digital transformations a reality for the world’s largest banks. To support our growth, we want to improve our demand generation activities with more effective marketing automation. It is our ambition to create high quality interactions with decision makers at our target accounts, and we want to do so across multiple digital channels.
This role is based in Amsterdam and reports to the Marketing Director.
What will you be doing?
You will be responsible for leveraging our marketing content to grow demand across multiple digital channels. Your work will help us increase the number of leads and improve the conversion from marketing-qualified leads to sales-qualified leads. You will manage our marketing automation system and increase the effectiveness of campaigns and events. You will improve lead scoring and focus the efforts of our salespeople on high quality leads. You will manage ad spend on social media and analyze ad spend effectiveness. Your work will set new best practices for our organization.
Who are you?
You have 3-5 years’ experience in marketing automation and demand generation in business-to-business markets.
You have experience with marketing automation platforms, Google Analytics, content marketing platforms and campaign administration. Experience with Marketo is strongly preferred.
You are an expert in Pay-per-Click advertising, bid optimization and lead-scoring programs.
You have in-depth knowledge of search engine optimization, A/B testing, email marketing, and social media marketing.
You have strong analytical skills and you can communicate clearly and concisely about your work.
You want to work in a fast-paced startup culture in a vibrant organization.
What will we offer you?
At Backbase, we invest in our people. When you give your best, we believe we have to do so as well. A competitive salary isn’t enough. We contribute to your pension plan. You receive time to educate yourself and you work with excellent specialists. Lunch will be prepared for you daily. To burn off your free lunch and reenergise, you can join the company fitness plan. Plus, we have weekly drinks on Friday.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Whether or not you’ve heard of us, you and your friends have probably used some of the products we’ve created. Backbase accelerates the transformation of digital banking. From being a Dutch startup company five years ago, we are now an international market leader. Despite having a leading market position, we haven’t lost our startup mentality and we’re not done innovating just yet. Working in teams with highly talented and skilled professionals from all over the world, we share a drive to make things better, nicer, and more advanced. More than 400 specialists dedicate themselves to what we do best, which is transforming global financial services with inspiring, innovative solutions. At Backbase, we love to create outstanding experiences, not just for our customers and users, but for ourselves, and this is what motivates us to transform our industry by delivering our best work.
Backbase is a fast growing fintech software provider that empowers financial institutions to accelerate their digital transformation and effectively compete in a digital-first world.
We are the creators of the Backbase Omni-Channel Banking Platform, a state-of-the-art digital banking software solution that unifies data and functionality from traditional core systems and new fintech players into a seamless digital customer experience.
We give financials the speed and flexibility to create and manage seamless customer experiences across any device, and deliver measurable business results. We believe that superior digital experiences are essential to stay relevant, and our software enables financials to rapidly grow their digital business.
More than 80 large financials around the world have standardized on the Backbase platform to streamline their digital self-service and online sales operations across all digital touchpoints. Our customer base includes HSBC, ABN AMRO, Lloyds Banking Group, Barclays, CheBanca!, Credit Suisse, Fidelity, Hapoalim, HDFC, Hiscox, ING, KeyBank, Legal & General, NBAD, OTP, PZU, PostFinance, Societe Generale de Banque au Liban and Westpac.
Industry analysts Gartner, Forrester and Ovum recognize Backbase as an industry leader in terms of omni-channel banking platform capabilities, and award the company high marks for its deep focus on customer experience management and unparalleled speed of implementation. Forrester named us a leader in the Forrester Wave for Omni-Channel Banking and Ovum nominates Backbase as the market leading provider of next-generation digital channel banking platforms.
Backbase was founded in 2003, is privately funded, with headquarters in Amsterdam (HQ Global) and Atlanta (HQ Americas) and regional operations in London, Cardiff, Mumbai and Singapore.