Database Marketer

  • De Volksbank
  • Utrecht, Netherlands
  • Jan 17, 2020
Full time Communication Marketing

Job Description

The function
as Marketing Analyst you will be responsible for selecting, analyzing and advising on the basis of internal and external information sources. You identify and translate information needs and objectives of the organization to carry out analyzes and recommendations. It is important to be able to convert data from multiple sources into valuable information / insights. The response, conversion and cost / benefit of activities you incorporate in clear reports. 

You will be responsible for such

  • Conducting target selections for various marketing programs
  • Creating models focused on cross-sell and retention
  • Making and creating reports, dashboards and projects such as customer development and retention
  • Submission of proposals how the quality and availability of information could be improved
  • Good cooperation with the other brands (SNS, ASN Bank, BLG Wonen) and our Business Intelligence department

You have

  • A completed Masters Degree
  • Minimum 5 years experience in marketing intelligence, (marketing) data analysis and relational databases
  • Experience with campaign management
  • Excellent knowledge of SQL
  • Experience with the use of reporting and query tools (eg tera data or SQL Server)
  • Thorough knowledge of MS Office (Excel, Powerpoint)

Will you best to you right within a small team where you pick up many issues proactively and where it is expected that you come with good recommendations and suggestions for improvement? Do you enjoy working together in a multidisciplinary team projects? Do you have the analytical capacity to provide the Regional Bank the right data and information? And do you see yourself as already Database Marketer working with us? Please respond directly to this job!

What you get from us? 
Volksbank is different from others. We are an informal organization. We choose a good balance between work and leisure (such as The New Work). Personal responsibility is our top priority. Of course you get an attractive benefits package: a good salary, 13th month and plenty of space for training and development. 

Details: This is a full time position of 36 hours (working weeks of 4x8 / 5x8 with up to one hard working at home on Wednesday.). Work fewer hours or in another grid is not an option, because of the occupation of the department.

About the department
you work in the Marketing & Communication department with enthusiastic, committed and results-oriented colleagues. You have regular contact with various departments at Regions Bank, Volksbank and of course with our Independent Consultants. You will report to the Head Commercial Planning, Analysis & Online. We provide a working environment characterized by an informal working atmosphere and collegiality. 

Regions Bank
Regions Bank is the bank in the area, without fuss and hassle. With personal attention, sense of service and banking products in house. The more than 530 Independent Consultants Regio Bank are rooted in the region. They know the area and speak the language of the customer. They bring complex financial issues back into comprehensible stories. At Regions Bank, you work in an enthusiastic team of peer employees, with short lines within the organization.