Online Marketer BLG Wonen

  • De Volksbank
  • Utrecht, Netherlands
  • Jul 17, 2017
Full time Communication Marketing

Job Description

About the function
If Online Marketing you will be responsible for the online campaign and conversion goals. You translate the (online) strategy, annual plans and campaigns in (owned and paid) online channels. In addition to generating traffic and leads and improve conversion, implement / you think creative digital campaigns with the media agency. Obviously imagine our target central. You are well aware of online trends and developments and converts it to ensure maximum efficiency BLG Wonen platforms. Through knowledge and drive you win the heart of our digital audience. 

You will be responsible for such
  • Strategy and coordination of (paid and owned) online marketing activities aimed at brand acquisition and retention
  • The line-by translating (ATL) campaigns and putting down new online concepts, possibly with a desk, incl. Media planning, trafficking and optimization 
  • Tracking trends and use of new online tactics within the online resources mix. 
  • Taking care of all the re-marketing and re-targeting activities on the website and by partners
  • Advising marketers on the (ongoing) online media efforts
  • Monitor, manage and optimize Google AdWords campaigns (SEA) and increase findability BLG Wonen (SEO)
  • Monitoring the quality of the placed (display) expressions 


You have
  • A bachelor or university degree, preferably in Marketing & Communication
  • Minimum 3 years of relevant experience and have extensive knowledge of online marketing
  • Knowledge of including Google Analytics, Google Adwords, Social media (advertising), affiliate campaigns, email marketing and lead generation & -nurturing
  • Experience with designing wireframes, visual designs and / or variants for AB testing is a plus 
Objectives
As Online marketer you are well informed of the latest digital developments. You are proactive, used to switch quickly and perform well in stressful situations. You like to formulate your own goals based on corporate and departmental objectives and ensures that you achieve these detectable. Work your thereby secure and you will be able to oversee the interests of the organization and confident to act on it? Respond to this vacancy. 

What you get from us? 
Volksbank is different from others. We are an informal organization. We choose a good balance between work and leisure (such as The New Work). Personal responsibility is our top priority. Of course you get an attractive benefits package: a good salary, 13th month and plenty of space for training and development.

  

About BLG Wonen
BLG Wonen is a financial player with a social face. A mortgage lender founded in Limburg in 1954 which aimed to provide more people own a home and to help them. We are now under the wing of the People's Bank has become a national player. In service to our customers we go far and we are proud of. We use our knowledge and expertise, time and again, when people not only want to realize their dream house but also to ensure that customers can continue to live in their home, even if it turns out once. 
BLG Wonen has a welcoming and informal corporate culture with room for autonomy, creativity, energy and humor. More than other companies to find us passionate and committed employees at that really going to help the customer. 

Volksbank
The Volksbank goes with brands SNS, ASN Bank, Regions Bank and BLG Wonen the challenge to bring the human dimension in banking. Together we want to redesign the current banking landscape in the Netherlands and sincerely put the best interests of our customers. With some 3,000 colleagues we are full of confidence and optimism to achieve this ambition. Do you have the guts to contribute to a change in the banking industry? Come help build our new bank and make a difference for our customers.