Web Analyst Insure

  • Knab
  • Hoofddorp, Netherlands
  • Jul 25, 2017
Full time Marketing

Job Description

Knab is a young online bank. In 2012 founded on the conviction that it should be different in the financial world. That it can no longer run around the banks and their products. But to the customer. With us, financial innovation and personal service are central. Have you always thought that it's different and would you like to contribute to Knab's success? Then we are looking for you! We are the bank that does it differently, and you play a big role. Knab continuously innovates and extends its services, both for customers and for independent advisors and employers. Our ambition is to be forward-looking as an online player within the financial services industry. Provide an online environment based on data, smart profiling and artificial intelligence (AI) making the difference to the customer.


As a Web Analyst, you take part in the agile value team for Knab Insure Growth (the team responsible for recruiting customers) and work closely with a media specialist, content manager, designer, and various developers. Within this team, you will be responsible for reporting, interpreting and advising on the visitor behavior on our platforms as a Web Analyst reporting and dashboards. You see opportunities in the data that help us increase the conversion. You work closely with the Analytics team within Knab and our online marketing agency.


  • Conversion and NPS (mobile & web) are important parameters for you.
  • You perform A / B testing and make recommendations for personalization and conversion optimization.
  • You initiate new, innovative activities to improve digital services.
  • You provide fact-based advice on online business strategies to different stakeholders, both within the Growth team and within Knab.


  • A challenging job in a young, growing and ambitious company;
  • Good (secondary) working conditions;
  • Attention to personal and professional development;
  • Freedom to take own initiative and responsibilities;
  • A very nice team.

Knab offers active attention to your personal and professional development. At Knab, freedom and responsibility are paramount. This means that employees get a lot of space to take initiative and implement their own ideas. We find cooperation, performance and a good atmosphere more important than status or hierarchy. With us, much attention is paid to coaching and training. We give you the preconditions for your success. 

We are looking for smart, passionate and ambitious online professionals. You connect energy to commercial focus for any project you are involved in.


Knowledge and experience:

  • You have worked with Google Analytics 360 and Google Tag Manager, preferably from both user and technical perspectives.
  • You have experience with A / B testing, conversion optimization and personalization.
  • You have creative ideas in the field of web analytics and improving KPIs.
  • You like to translate data insights into commercial actions.
  • You know what improvements in the data collection you need to implement and how it works, both in apps and web.
  • You know data sets and know how to connect different data.
  • You know through your communication skills to convince people and initiate changes.
  • You have HBO or academic work and thinking level and at least 2 years of work experience.

Competences and skills:

  • You have a commercial setting with an eye for service and customer friendliness.
  • You are proactive and have a can do mentality.
  • You are results-oriented and analytical, you send on KPIs.
  • You are customer oriented, data driven and continuously looking for improvements.
  • You control the Dutch and English language and communicate well.