The big picture:
The VP of Marketing & Communications will oversee the development, planning, and execution of Cardlytics’ corporate marketing, PR and corporate communications initiatives, including overseeing the strategy for the company with business, advertiser, technology, and bank media outlets in the US & UK.
The VP plays an important role in telling the Cardlytics story to build brand awareness amongst brand advertisers and investors/industry partners, keep the company top of mind amongst banks, and attract and keep top talent for employment. The right individual for the job should have experience working cross-functionally with other departments to develop strong messages and bring those messages to market through a cohesive marketing & communications plan, leveraging paid, owned, and earned media channels.
This position will report directly to the Chief Marketing Officer.
Cool stuff you get to do in this role:
Corporate Marketing & Communications Strategy
Messaging, Content Creation & Distribution
Media & Industry Analyst Relations
Event Speaking, Sponsorship & Awards
Agency & Vendor Management
Make all marketing more relevant and measurable with purchase intelligence.
Cardlytics uses purchase-based intelligence to make marketing more relevant and measurable.It has a secure view into where and when consumers are spending their money. It uses these insights to help marketers identify, reach and influence likely buyers at scale, as well as measure the true sales impact of marketing campaigns.