Would you like to work for a fast growing, dynamic and entrepreneurial creative tech company, playing a pivotal role in expanding its footprint in the US?
VisualDNA are the leading provider of consumer data to digital advertisers in the fast growing programmatic digital advertising market and over 80 of the top 100 brands use our data. We enable advertisers to create target audiences for their digital advertising campaigns through our unique consumer insight based on consumer quizzes combined with VisualDNA’s big data network of around 500,000,000 profiles of consumers internet behaviour.
In addition to advertisers we work with hundreds of Premium Publishers helping them to understand and communicate their audience and to increase the yield of their inventory.
VisualDNA currently has local territory data for the UK, US, Germany, Russia and Canada. Our plan for 2016 is to consolidate our position in these markets and also to launch into five new territories across both Europe and APAC.
Based in our New York office, the Business Development Manager will work within the Publishing team in our Marketing Services Division. The key objective of the role is to grow the US Publisher network, Core responsibilities will be identifying, initiating and developing new commercial and strategic partnerships with premium and 2nd tier media owners. The successful candidate will take full ownership of the key client accounts they develop and will be responsible for driving growth and managing the relationships.
Key initiatives will be to drive the use of VDNA data for targeted online display advertising, selling in VDNA’s proprietary analytics – WHY and increasing cookie volumes within the US market
The successful candidate should have a passion for selling and be comfortable generating their own prospect list along with maintaining and delivering commercial and mutually beneficial agreements.
This role will suit a results-driven self-starter with real commercial acumen, a highly effective all-round communicator with excellent presentation skills, who is currently working within the advertising technology industry.
You will be mainly responsible for:
Banking the Unbanked - Giving lenders the data, and confidence, to extend credit beyond the norm.
Not everyone can access credit for reasons of history or geography, but everyone has a personality. VisualDNA quizzes are, in real time, unlocking credit that’s both an appropriate fit for the consumer and profitable for the lender. This is achieved by assessing who the applicant is, not what they have previously done or where they are located.
VisualDNA applies 30 years of academic research, big data analysis and internationally recognised psychological principles to create new data for the purpose of risk assessment; we link consumer psychology to credit intent.