Growth Marketing Manager (Contract Position)

  • Venmo
  • New York, NY, United States
  • Mar 25, 2022
Full time Marketing

Job Description

About Us

Venmo was founded on the principle of simplifying financial transactions, and even making these transactions fun. Still, we were surprised by how such a basic principle would resonate with so many. People absolutely love Venmo, and our rapidly growing community of users is a testament to the value of keeping products simple, focused, fun, and friendly.

But we’re not done. We want to take that magic of sending money with Venmo and cascade it into every place you use your money. We want to connect people with their cash, in an intuitive way, then connect them with each other in a genuine way. All that’s going to take a lot of figuring out -- Let’s do it together.

 

The Role

Our Marketing team is on the hunt for a Digital Marketing superstar!  The right person for the job will be strategic, analytical & customer-centric to develop solutions that maximize data driven strategies to grow & engage our user base. You will be a  thought-leadership on digital marketing strategies, share best practices and deliver innovative marketing solutions to drive growth.  If you have a passion for a fast-paced, uber-collaborative team, thrive on driving the numbers while continually tuning & tinkering to drive the biggest impact, then point your peepers below.

 

What you’ll do at Venmo:

 

  • Accountable for the development of the strategy, execution and performance of all growth marketing programs.
  • Develop & manage the holistic media plan and growth strategies to optimize across all owned, organic & paid digital channels.
  • Oversee campaign management and reporting, including in-depth analytics of ROI.
  • Responsible for meeting and exceeding customer acquisition and conversion growth goals through optimization and marketing campaigns.
  • Manage the overall relationship and serve as primary point of contact with our media agency partners & platform vendors.
  • Recommend & leverage the industry’s leading technology platforms that meet our objectives.
  • Partner with the analytics team to develop measurable and efficient campaigns.
  • Share weekly, monthly, quarterly insights and reports to the Venmo business. Highlight effectiveness of cross-channel campaigns and responsiveness of different audiences in order to inform optimization; including representation of Venmo at the PayPal Inc level. 
  • Oversee media budget management, media forecasts, outlook for spend, revenue and ROI
  • Develop digitally lead competitive analysis within the Finance industry. 

Key Skills and Experience

  • 5-7+ years of digital marketing experience
  • Solid experience in performance marketing with cross-channel/integrated digital marketing and revenue generating responsibilities.
  • Experience in scaling digital marketing programs, while driving efficiency and meeting acquisition & ROI targets.
  • Experience working within a centralized digital marketing role and/or digital marketing agency, working cross-functionally and cross-organizationally.
  • You have overseen app download activity, SEM, paid social and display to understand all the levers of running and growing a digital marketing program.
  • Demonstrated success in an innovative and agile high-growth environment.
  • A strong verbal and written communicator.
  • Highly analytical and comfortable with reporting and analysis of financial metrics.
  • Ability to demonstrate resourcefulness, motivation, initiative and leadership