Director of Marketing

  • CardFlight
  • New York, NY, United States
  • Mar 25, 2022
Full time Marketing

Job Description

CardFlight is looking for a motivated and high energy Director of Marketing who will be responsible for all marketing, communications, content development and related strategies. The Director of Marketing will report directly to the CEO and have oversight of our partner and channel marketing efforts and overall communications strategy for a series of upcoming major product rollouts.

This position is based in our New York City office. We are open to working with you through a relocation, but are not open to remote candidates.

What You’ll Do

Enabling Our Channel Sales & Customer Success Efforts (40%)

  • Design sales training programs and collaterals
  • Create and provide documentation for our customer success team to use, especially during new product launches
  • Create marketing materials for CardFlight products (brochures, sell sheets, case studies, pitch decks, landing pages, etc.)

Public Relations and Marketing Communications (30%)

  • Build and maintain e-mail lists that reach our industry’s audience
  • Create newsletters, product launch announcements, industry thought leadership and other communication campaigns to keep our audience in the know
  • Develop and maintain relationships with industry media, websites and blogs
  • Own social media community management

Lead Other Marketing Initiatives (20%)

  • Customer-facing event leadership and vendor management for trade show presence
  • Lead ROI-positive paid advertising efforts
  • Implement joint marketing efforts with customers and partners

Team Engagement (10%)

  • Become immersed in the payments industry
  • Get involved with company-wide meetings and outings
  • Obtain and maintain a full understanding of our clients’ needs

What You’ll Bring to the Table

  • 3-10+ years of marketing experience across a wide range of marketing skills/tools
  • Experience with B2B, enterprise and/or SaaS marketing
  • Ability to set marketing strategy, lead execution and collaborate well with other internal CardFlight teams
  • Results-oriented mentality with desire and ability to manage to objective success metrics

What We’d Love for You to Have

  • 2+ years of partner and/or channel marketing experience

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.