Creative Strategist

  • Coins.ph
  • Pasig, Metro Manila, Philippines
  • May 02, 2018
Full time Marketing

Job Description

What We’re Looking For

Coins.ph has a million stories to tell and we’re looking for creative people who can help tell them. We are more than a technology startup, we are a platform empowering hundreds of thousands of people throughout the Philippines to take control of their time and money. We need locals and travelers experienced in digital storytelling that we can empower to tell both our story and the most powerful stories of our users.

Key Responsibilities May Include

  • Plan and execute new ideas for marketing messages and advertising. They need to be original in their strategy, scalable and are expected to use fresh approaches
  • Think big and set strategy and goals with a deep understanding of our products and users
  • Drive product launches, announcements, campaigns programs and initiatives
  • Own product messaging, positioning and marketing creative
  • Effectively utilize data and analytics at the customer level to gain a better understanding of their usage behaviors, including impacts of current marketing strategies
  • Developing and maintaining company branding and guidelines
  • Collaborating with marketing, support, and development teams to more successfully learn about how our service is improving the lives of our users

Why This is Exciting

  • Lots of compelling narratives interesting to both the Philippine and international communities:
    • Financial empowerment and personal finance
    • Remittances and OFWs
    • Philippine startup scene
    • Bitcoin, Blockchain, emerging technologies
  • We are using some of the most promising emerging technologies (Bitcoin/Blockchain) to increase financial inclusion for a vastly overlooked population of more than 600 million (across all of Southeast Asia)
  • Our team consists of top talent both globally and locally here in the Philippines.  Our founders are prior entrepreneurs that have experience scaling teams and driving their startups to successful outcomes
  • We have received venture capital from leading regional and Silicon Valley investors. They have (literally) bought into our vision and play an active role in helping our company achieve its full potential

Minimum Background

  • Minimum 4 years experience in digital marketing, brand management, advertising, and other related fields. You have delivered highly successful go-to-market, demand generation and growth strategies
  • Candidate must possess a bachelor’s degree in Marketing, Information Design, Advertising, Multimedia Arts, or equivalent
  • A wordsmith who is a master at articulating the value proposition of our products. Knows how to effectively engage with users and are able to create effective content strategies.
  • Has significant experience in managing a creative team producing work across a variety of mediums and is able to ensure both alignment and timely execution of the creative strategy.

How To Stand Out

  • Track record of cultivating a large online audience on platforms like YouTube, Facebook Pages, Vimeo, Tumblr, Medium, Twitter, and others 
  • Shareable links with prior digital content you’ve made 
  • Experience creating content for other startups or technology companies 
  • Relevant Bachelor’s or Master’s degree in communications, creative writing, film, fine arts etc. from a top global University 
  • Understanding of startups, banking, FinTech, Bitcoin/Blockchain technology, personal finance 
  • Bilingual proficiency in English and Filipino