Growth Manager - Search Engine Marketing (SEM)

  • Luno
  • Cape Town, South Africa
  • May 08, 2018
Full time Marketing

Job Description

Luno is a leading global digital currency company operating across more than 40 countries and with offices in London, Singapore and Cape Town. We’re Series B-funded and backed by some of the top tech investors in the world.

Our products and services make it safe and easy for people and businesses to store, buy, use and learn about digital currencies like Bitcoin and Ethereum. Our vision is to upgrade the world to a better financial system.

The Growth Manager (SEM) will join the performance marketing team and use the full search toolbox to drive adoption of digital currencies like bitcoin through Luno. You will be responsible for identifying and scaling cost-effective customer acquisition campaigns across multiple paid search channels. You will develop the strategic plan, use analytics to inform decisions and drive execution to optimize a significant marketing budget against company goals. You will be a self starter with a deep understanding of AdWords, landing page optimization, analytics and testing.

What you’ll do:

  • Plan, design and execute paid search campaigns (Google AdWords, Bing, etc.)You will monitor performance of our company's search campaigns across all markets
  • Develop creative and new ways to market our products through existing paid search channels and continuously testing new platforms and providers
  • Take ownership for and build SEM dashboards and monitor critical metrics
  • Analyze results, identifying actionable opportunities (targeting, optimization, creative direction, etc.) to improve performance and scale
  • Independently own and handle day-to-day PPC optimizations
  • You will devise, launch, and measure all experiments 
  • You will maximise opportunities for keyword, geography, and channel expansion
  • Work with the country teams to allocate budgets and give an estimate of growth metrics
  • Work closely with the broader Growth team to devise and implement full-funnel user acquisition strategies

What you’ll need

  • A relevant university qualification from a top university or business school and 3-5 years proven relevant managing search marketing campaigns in multiple countries and languages
  • Google Adwords certification, base, search and display
  • A deep knowledge of keyword optimization and a good understanding of search engine bidding strategies and implementation
  • Strong quantitative & analytical skills; able to use data to optimize day-to-day performance
  • Experience collaborating with external agencies
  • Experience working with SEM optimization tools like Optmyzr, Marin, double click 
  • Excellent interpersonal, communication, leadership and negotiation skills
  • Someone who has a bias for action and can get things done
  • Preferably a basic knowledge of how crypto-currencies like Bitcoin work