Copywriter / Content Marketing Specialist

  • Omise
  • Bangkok, Thailand
  • May 11, 2018
Full time Content Marketing

Job Description

Looking for a content specialist, a creative professional and passionate learner who can write about a variety of topics and understands how the major search engines work and what people are searching for when they visit particular websites. Editing and writing company materials will be an important part of your job. Your job is to ensure that the content is relevant enough to create interest for the targeted audience. Applying your knowledge of the user of the product or service and conducting usability studies to help improve the product or service. This position requires knowledge or previous experience in technology, blockchain or cryptocurrencies.

Skills:

  • This role requires a brand publisher mindset: to create the content our audience is looking for and then to optimize the path to conversion

  • Collaborate across functions and silos to deliver an effective content marketing strategy and editorial plan to meet the business objectives

  • Draft and edit communications copy (e.g. press releases, publications, social media posts)

  • Assist in maintaining website content.

  • Producing high-quality documentation that is appropriate for its intended audience

  • Writing easy-to-understand user interface text, online help and developer guides

  • Produce high-quality documentation that meets applicable standards and is appropriate for its intended audience

  • Select appropriate mediums for the message or audience, such as manuals or online videos

  • Organize and write supporting documents for products

  • Revise documents as new releases arise

  • Use photographs, drawings, diagrams, animation, and charts that increase users’ understanding

  • Standardize content across platforms and media

  • Help implement communications strategies

  • Work with internal teams to obtain an in-depth understanding of the product and the documentation requirements

  • Create operating instructions, how-to manuals, and “frequently asked questions” pages to help support staff, consumers, and other users within the company. After a product is released, work with product liability specialists and customer service managers to improve the end-user experience through product or service changes.

  • Must be able to understand complex information and communicate the information to people with diverse professional backgrounds.

  • Update databases and media lists, track media exposure

  • Editorial calendar and organization workflows must be developed and managed.

Requirements

  • Self-starter and creative-thinker

  • Strong attention to detail

  • Proven working experience in copywriting or technical writing

  • Ability to deliver high quality documentation paying attention to detail

  • Ability to quickly grasp complex technical concepts and make them easily understandable in text and pictures

  • Excellent written skills in English

  • Fluent in another second language

  • Excellent overall writing skills in a number of different styles/tones

  • A deep understanding of consumers and what motivates them online

  • Great research, organizational, and learning skills

  • Familiarity with keyword placement and other SEO best practices

  • Some experience with online marketing and lead generation

  • An understanding of formatting articles on the web