Digital Marketing Executive

  • Omise
  • Bangkok, Thailand
  • May 14, 2018
Full time Executive Marketing

Job Description

If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Executive with experience between 1-3 years, to develop, implement, track and optimize our digital marketing campaigns across all digital channels.
You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.

If you’re a tech-savvy trendsetter who has innovative ideas to improve customer experience, we would like to meet you. For this position, you should be creative and comfortable working with the marketing team, supporting teams (such as programmers), and vendors to launch campaigns on time and on budget.

Ultimately, you should be able to effectively connect our brand with our online customers.

Responsibilities:

  • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
  • Assist in the formulation of strategies to build a lasting digital connection with consumers
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Collaborate with internal teams to create landing pages and optimize user experience
  • Track and analyse website traffic flow and provide regular internal reports
  • Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion
  • Write and optimise content for the website and social networking accounts such as Facebook, Twitter and LinkedIn
  • Continually work on the Search Engine Optimization of the website(s)
  • Fix any errors or bugs in online content
  • Edit and post videos, podcasts and audio content to online sites
  • Arrange webinars and webcasts
  • Work with graphic designers to create online banner adverts and oversee pay per click (PPC) ad management
  • Work with copy writer for email marketing campaigns
  • Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments
  • Work with copy writer on printed material to supplement online products
  • Attend product launches and networking events
  • Design, build and maintain our social media presence
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Collaborate and maintain partnerships with agencies and other vendor partners
  • Provide thought leadership and perspective for adoption where appropriate
  • Liaise with Marketing, Sales, Design and Content teams to optimize customer experience and ensure brand consistency



Requirements

  • Proven working experience in digital marketing
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience in optimizing landing pages and user funnels
  • Experience with A/B and multivariate experiments
  • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
  • Experience in setting up and optimizing Google Adwords campaigns
  • Strong analytical skills and data-driven thinking
  • Up-to-date with the latest trends and best practices in online marketing and measurement
  • Excellent communication and interpersonal skills