Copywriter

  • ThreatMatrix
  • San Jose, CA, United States
  • Jul 05, 2017
Full time Communication Content Marketing

Job Description

We are looking to add a talented technology writer to our Marketing team. In this role, you will contribute to development of our overall content strategy, manage the content plan in support of our global branding and demand generation campaigns and write / edit marketing materials. The copywriter will report to the Sr. Director of Digital Marketing at our corporate headquarters in downtown San Jose. The ideal candidate will have excellent verbal and written communication skills and come with experience developing and editing marketing materials for a b2b tech company. We need a team player with excellent interpersonal skills, a knack to think “out of the box” and contribute to the development of creative inbound marketing programs. The role requires close collaboration with stakeholders in public relations, social media marketing, product marketing and demand generation.

Responsibilities

  • Write marketing copy for our website, blog, advertising and email programs
  • Drive inbound marketing strategy: develop and manage buyer personas and journey maps
  • Work with stakeholders across PR, Marketing and the Products team to develop a content plan in support of our corporate branding and global demand generation programs
  • Manage the blog calendar, blog production and the development of marketing assets
  • Apply SEO and Inbound Marketing best practices to drive traffic to corporate web properties and facilitate social engagement, amplification and endorsement
  • Edit and proof read content for email, social media, public relations, advertising and organic search campaigns
  • cWork with our in-house designer to develop compelling and visually enticing content to drive optimal engagement

About ThreatMetrix:

We are a pre-IPO security company with thousands of customers contributing over a billion high-risk transaction details to our real time network each month. As a leader in our industry, ThreatMetrix’s customers include global banks, household name retailers, and the most popular on-demand services such as ride-sharing and subscription TV and movie streaming. Using a broad array of technologies, we help our customers recognize their trusted users and flag individuals, devices, and networks committing crime on the Internet.

REQUIREMENTS

  • Bachelor’s degree in Journalism, English, Technical Writing or equivalent experience as a professional marketing writer
  • 3-5 years of experience in a professional writing capacity for a b2b tech company
  • Experience interviewing subject matter experts and in creative brainstorming to identify interesting topics and ways to explore them
  • Ability to express complex ideas clearly and in simple language
  • Demonstrated track record as a fast-learner and efficient researcher of target topics
  • High-level business acumen and ability to weave appropriate business context into persona-based and buying-stage-specific story lines
  • Intellectual curiosity in cyber-security and / or digital identity
  • Detail oriented and able to work in a fast-paced environment
  • Must collaborate well and manage multiple projects simultaneously
  • Knowledge of and experience implementing SEO best practices
  • Familiarity-with and technical ability to advance learning of Wordpress CMS and basic html
  • Prefer candidates with some project management skills and experience working with visual and UX designers