Ayasdi is looking for an experienced B2B marketer to serve in a hybrid content and field marketing role. The successful candidate will have demonstrated experience and interest in both areas. The field marketing component will work on a wide variety of experiential programs/initiatives, including trade shows, speaking events, executive dinners, partner events, customer roundtables and webinars. The role requires a successful history in planning and executing B2B field marketing programs and events that reach new prospective customers as well as expanding customer retention and revenue growth within the existing customer base. The ideal candidate has a creative mindset, is hungry, highly collaborative, a self-starter and can handle a high volume of projects with minimal supervision.
The content marketing component will leverage a storyteller’s mentality with the flair of an evangelist to help produce and distribute the Company’s content assets. This role will strategize, plan, build, execute and optimize campaigns across a number of different platforms, including social (Twitter, Facebook, LinkedIn, SlideShare, YouTube) with the goal of driving awareness of Ayasdi’s unique and powerful technology. The role will require demonstrated expertise in analytics, with the goal of informing future content development.
Primary responsibilities for this position include, but are not limited to:
What you bring to the table:
Ayasdi Care, an advanced analytics company, offers a machine intelligence platform and intelligent applications to its clients across the world. The company enables its users to solve their big data and complex data analytics challenges and to automate formerly manual processes using their own unique data. Its machine intelligence platform combines scalable computing and big data infrastructure with the machine learning, statistical and geometric algorithms, and topological data analysis to increase its productivity. The company’s clientele is comprised of Global 500 corporations, governments, and scientific research institutions. It is licensed on an annual subscription basis.