Field and Content Marketing Manager

  • Ayasdi
  • Menlo Park, CA, USA
  • Jun 13, 2018
Full time Content Marketing

Job Description

Ayasdi is looking for an experienced B2B marketer to serve in a hybrid content and field marketing role. The successful candidate will have demonstrated experience and interest in both areas. The field marketing component will work on a wide variety of experiential programs/initiatives, including trade shows, speaking events, executive dinners, partner events, customer roundtables and webinars. The role requires a successful history in planning and executing B2B field marketing programs and events that reach new prospective customers as well as expanding customer retention and revenue growth within the existing customer base. The ideal candidate has a creative mindset, is hungry, highly collaborative, a self-starter and can handle a high volume of projects with minimal supervision.

The content marketing component will leverage a storyteller’s mentality with the flair of an evangelist to help produce and distribute the Company’s content assets. This role will strategize, plan, build, execute and optimize campaigns across a number of different platforms, including social (Twitter, Facebook, LinkedIn, SlideShare, YouTube) with the goal of driving awareness of Ayasdi’s unique and powerful technology. The role will require demonstrated expertise in analytics, with the goal of informing future content development.

Primary responsibilities for this position include, but are not limited to:

  • Helping to develop, shape, edit and ideate content from different internal resources (product, data science, marketing, executive staff)
  • Own content campaign reporting and tracking - regularly socializing results with key stakeholders
  • Research and develop new strategies and ideas to test, including the management of new partnerships and channels
  • Lead Ayasdi’s presence for all events, such as industry trade shows, roadshows, conferences, customer advisory board programs, customer/partner engagements activities, etc.
  • Define, manage and execute event strategy, marketing plan, customer engagement, tactical plans, and project management from beginning to end, including all logistics (registrations, hotel accommodations, booth staffing, marketing assets, show services, etc.), onsite execution and post event reporting metrics/analysis
  • Evaluate, vet and recommend (or not) event participation, including speaking opportunities. For speaking opportunities - identify, recruit and manage speakers for event elements, such as roundtable/panel discussion. Assist with topic selection, content drafting, speaker delivery, and supervising set-up and execution as necessary
  • Own events budget and calendar, highlighting key timelines and priorities per event
  • Develop event email marketing campaign content and micro site content with demand generation team
  • Promote events on social media before, during, and after the show
  • Conduct pre and post show meetings and create a show brief to facilitate internal event communication
  • Research, select, negotiate and manage event related vendors and services, while decreasing cost and achieving on time deliverables
  • Own event lead capture/reporting process and hand off to Ayasdi demand generation team

What you bring to the table:

  • 2+ years of experience as a copywriter or creative content manager
  • 2+ years of corporate/field event management experience, preferably in B2B software industry
  • The ability to manage up without fear; this role will interact with everyone from the CEO to the junior sales engineer
  • Bachelor’s degree required - ideally with an emphasis in journalism or literary arts (but don’t let that keep you from applying)
  • A passion for communicating through the written word, even if it is a script for a video demo
  • A competitive streak - you should reveal in driving likes, retweets and shares
  • Experience with digital platforms, such as Google, LinkedIn, Twitter and YouTube
  • A team player willing to take direction but also exhibit initiative when working independently
  • Be able to articulate thoughts and concepts fluidly, and a personality that quickly builds rapport and professional relationships
  • Strong communication and project management skills
  • Demonstrable attention to detail, organization skills, multitasking and problem solving
  • Outstanding interpersonal skills: decisive, action-oriented, able to lead cross-functional teams and interact with executives and customers
  • Excellent verbal and written communication skills and negotiation skills
  • Willing to work form our Menlo Park, CA office. While there is some flexibility, this job is in the building
  • Ability to travel up to 30%