Head of Email Marketing

  • Upstart
  • San Carlos, CA, USA
  • Jul 17, 2018
Full time Marketing

Job Description

As the Head of Email Marketing, you will oversee a valuable acquisition channel for a fast-growing company and be one of the first to think deeply about Upstart’s engagement and retention strategy. Your work will be highly visible across the company, impacting not just Upstart’s core consumer-facing business, but also its SaaS suite.

Here’s more about what you’ll be doing:

  • Design user segments and implement automated, customized email journeys for both the B2C and B2B businesses
  • Set the email strategy and testing roadmap by staying abreast of new developments in email and other channels
  • Manage multiple projects across growth, engineering, product, legal, and data science teams
  • Analyze email performance and communicate progress effectively to CEO, CFO, Head of Growth, co-founders, and other stakeholders
  • Collaborate with other Growth team channel owners to build a cohesive user communication program

Requirements:

  • 8+ years of expertise designing lifecycle, retention, and / or lead generation email campaigns, some of which were at a high-growth tech company
  • Fluency with Salesforce Marketing Cloud (or transferable experience with similar platform)
  • Strong written communication, attention to details, and project management skills
  • Strong analytical ability. Comfort understanding funnel performance, designing experiments, and reasoning logically
  • Ability to design systems that can anticipate risks, then build robust systems to automatically mitigate and prevent them
  • Grit and willingness to test continuously