Product Marketing Manager

As the product marketing manager, you will work closely with Upstart’s Growth and Business Development teams to own and execute a strategy for bringing new banks and credit unions on to the PBU platform. You will oversee a wide range of marketing activities, from managing events with banking executives to building sales collateral and optimizing lead generation campaigns.

Here’s more about what you’ll be doing:

• Work directly with CEO, CFO, Head of Growth, Head of Business Development, and Upstart co-founders to set and implement Upstart’s bank partner acquisition strategy
• Set annual, quarterly, and monthly targets and project roadmaps
• Manage all client acquisition activities for our platform business
• Build out lead generation campaigns including direct customer outreach and advertising
• Help refine our product positioning and messaging
• Develop our conference approach and manage conference sponsorships
• Develop customer events and briefings to help close prospects

Requirements:

• 5+ years in technology marketing
• Experience selling into executives at regional and community banks
• Proficiency with analytical tools like Excel, R, SQL
• Track record of developing and managing multi-channel marketing campaigns
• Exceptional written and oral presentation skills
• Success in a fast-paced, entrepreneurial, high growth environment