Product Marketing Manager

  • Upstart
  • San Carlos, CA, USA
  • Jul 17, 2018
Full time Developer Marketing

Job Description

As the product marketing manager, you will work closely with Upstart’s Growth and Business Development teams to own and execute a strategy for bringing new banks and credit unions on to the PBU platform. You will oversee a wide range of marketing activities, from managing events with banking executives to building sales collateral and optimizing lead generation campaigns.

Here’s more about what you’ll be doing:

  • Work directly with CEO, CFO, Head of Growth, Head of Business Development, and Upstart co-founders to set and implement Upstart’s bank partner acquisition strategy
  • Set annual, quarterly, and monthly targets and project roadmaps
  • Manage all client acquisition activities for our platform business
  • Build out lead generation campaigns including direct customer outreach and advertising
  • Help refine our product positioning and messaging
  • Develop our conference approach and manage conference sponsorships
  • Develop customer events and briefings to help close prospects


  • 5+ years in technology marketing
  • Experience selling into executives at regional and community banks
  • Proficiency with analytical tools like Excel, R, SQL
  • Track record of developing and managing multi-channel marketing campaigns
  • Exceptional written and oral presentation skills
  • Success in a fast-paced, entrepreneurial, high growth environment