As the Prism Marketing Manager you will play a critical role in developing and executing the go-to-market strategies for Prism as well as continued communication of information about Prism. This includes working closely with the Prism Product Manager to conduct data analysis and various tactics for market research in order to create a clear, iterative marketing strategy for initial GTM launch as well as future feature announcements.
The ideal candidate will blend strategic thinking and tactical execution and will be very hands-on in creating product positioning, messaging, and demand generation programs.
This candidate also brings experience from the tech product marketing world and ideally has experience in gamification marketing.
This role will initially report directly to the Director of Product Marketing.You will have access to the Chief Marketing Officer and Senior Marketing Manager during the initial stages of GTM strategy and execution planning.
As the Prism Marketing Manager, you will work closely with the Prism Product Manager to develop a deep understanding of product features and the benefits realized by the customer segments and will be able to translate that knowledge into messaging and insight for internal and external stakeholders You will also work with auxillary marketing team members to envision and execute on tactics to achieve goals set via strategy.
NOTE: No asshole policy.
WHAT YOU GET TO DO EVERYDAY
WHAT YOU BRING TO THE ROLE
Occasional travel domestically and internationally will be required to represent and speak about the product. This employee must have a current, valid passport OR obtain one by the start of employment.
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.
ShapeShift is a web and API platform formed in August of 2014 to provide instant Bitcoin and altcoin conversion with the maximum level of consumer protection and efficiency.
Users do not have to create accounts, deposit funds, or provide private personal information. This keeps the users safe from identity or financial theft – a critical improvement in exchange technology.
The company has a strict “No Fiat” policy, meaning it does not use banks or political currencies anywhere in its operations.