Demand Generation & Marketing Automation Specialist

  • Symphony
  • Palo Alto, CA, USA
  • Sep 07, 2018
Full time Marketing

Job Description

At Symphony, we’re on a mission to help people communicate, collaborate and enjoy their work.  Our secure messaging and collaboration platform is changing the way people collaborate for critical business processes..  Our customers are a ‘Who’s who’ of the financial sector and are using Symphony as the centerpiece of their digital transformation initiatives.

We are seeking a creative, data-driven, passionate and experienced Marketing Automation Specialist to drive Demand Generation.  The successful candidate with work closely with the Marketing and Sales Teams to execute and deliver tangible pipeline results and positively impact ROI through Strategic Demand Generation activities.  

If you are a data-driven Marketing Professional that has successfully used Marketing Automation to help drive Demand Generation, we should talk!

RESPONSIBILITIES:

  • Primary administrator for Symphony’s marketing automation platform: highly proficient and a “power-user” of Marketo and associated tools, including integration with Salesforce CRM system
  • Create and execute Demand Generation programs that drive pipeline for enterprise B2B solutions; including highly effective Lead Generation, Email Campaigns, ROI Tracking, Lead Nurturing, Upsell/cross sell, account based marketing (ABM) and others
  • Monitor and Report on the effectiveness of Marketing Campaigns; use data to implement testing methods to optimize campaigns and messages
    • Produce lead/opportunity reports and regular dashboards to measure key marketing KPIs, beyond just 'vanity metrics'
    • Track the success of all programs, seek continuous improvement
    • Daily monitoring of conversion across all online campaigns
  • Leverage channels and processes including content marketing, ABM, emails, blog and social channels.
  • Work closely with the Marketing team to develop and execute campaign elements aligned to all levels of the funnel: TOFU, MOFU, BOFU.
  • Refine and redefine the lead management process including lead flow, velocity and tracking
  • Create and manage a content marketing calendar
  • Coordinate with direct sales teams and new markets teams (vertical marketing) to deliver personalized campaigns
  • Utilize an end-to-end lead management process from the initial prospect capture through to nurturing and hand-off to sales
  • Build and test landing pages for online and event programs
  • Work with agencies as required
  • Evaluate third party and next generation marketing tools and implement as needed to meet objectives; leverage other marketing stack technologies and tools as required
  • Work with internal and external resources to create content and assets necessary to drive interest
  • Lead the implementation, customization and configuration of marketing automation (Marketo) and integration with Salesforce.com and Hubspot.

REQUIRED QUALIFICATIONS:

  • BA/BS Degree and 4+ years of relevant experience in high-tech, B2B campaign design, integrated marketing and marketing automation
  • Strong writing and editing skills
  • Hands on experience with marketing automation tools and CRMs (including Marketo, Hubspot and Salesforce.com)
  • Expert analytical skills and experience with reporting and analysis: ability to measure, analyze, understand and present data to measure program effectiveness and validate strategy and spend
  • Time management and project management skills: goal-oriented, creative and thrive under pressure
  • Excellent at collaborating with many contributors
  • Previous experience in a high-growth enterprise technology and/or financial services industry experience is a plus
  •    Digital marketing experience using a variety of digital, email, video, web analytics, interactive technologies, QR codes etc. to enable business strategies is a plus

ABOUT SYMPHONY:

Symphony transforms the way users communicate effectively and securely with a single workflow application. Forging a new path in the industry, Symphony is designed to help individuals, teams and organizations of all sizes improve productivity, while meeting complex data security and regulatory compliance needs. Symphony was founded in October 2014 and is headquartered in Palo Alto, CA, with offices in New York, Hong Kong, Singapore, Tokyo, Stockholm, Sophia-Antipolis and London.
 
Symphony has raised roughly $300 million from the world’s largest financial institutions and recognized investors such as Bank of America - Merrill Lynch, Barclays, BNP Paribas, Citibank, Goldman Sachs, JP Morgan Chase, BlackRock, Credit Suisse, Deutsche Bank, HSBC, Wells Fargo, UBS, Société Générale as well as Google.

We’re looking for top-notch talent to join our team to help us change the way the world communicates. If you have the skills and savvy to work with a world-class team and an appetite for game-changing disruption, we want to hear from you!

 BENEFITS AND PERKS*:

  • Medical, dental, and vision coverage
  • 401(K) plan
  • Life and AD&D coverage
  • Short-term and long-term disability coverage
  • Employee assistance program
  • Flexible spending account benefits
  • Unlimited vacation and sick time
  • Fully stocked kitchen and catered or reimbursed lunches
  • Discounted gym memberships
  • Many other fun and exciting benefits and activities!

COMPENSATION:

  • Competitive salary
  • Bonus Plan
  • Equity


*Benefits and Perks vary based on location.

Symphony reserves the right of ownership for all unsolicited resumes submitted for this requisition and is not responsible for any fees associated with unsolicited resumes. Symphony is an Equal Opportunity Employer. Symphony participates in E-Verify.

Any offer of employment is conditioned upon the completion of an I-9 form and submission of the appropriate documents for identity and work authorization.