Global Marketing Lead, Field Marketing, New Verticals

  • Symphony
  • New York, NY, USA
  • Sep 07, 2018
Full time Consultant Information Technology Marketing

Job Description


Symphony Communications is expanding into new industry markets beyond current success in Financial Services. Our New Markets team is looking for an energetic, talented individual for a new Industry Marketing function. The Industry Marketing Lead will have a number of key imperatives, such as: supporting EVP of New Markets, building industry marketing approaches, and engaging in strategic partnerships.


  • Refine & update initial approaches to Insurance and Healthcare Industry, in addition to adding additional industry market segments over the next 18-24 months.
  • Use industry data, input from client Workflow Specialists, and competitive analysis to align client needs and marketing content into an effective client value proposition.
  • Utilize SEM/SEO, online and other Upper Funnel techniques to generate leads and integrate with Salesforce and Sales team to drive incremental business in new industries
  • Determine priority, support and execute on Symphony-led, horizontal,  or partner-level Industry events to drive Symphony awareness, source leads, and develop revenue.
  • Support Symphony’s growth in 4-5 specific industries, as well as horizontal markets by developing and promoting advocates among the customer base
  • Work as an advocate for customer marketing and for our customers internally
  • Manage departmental budget to ensure maximization of ROI.
  • Execute primary and secondary research on market trends and competitive environments in the local market. Keep abreast of key regulatory developments affecting customers and offerings to identify potential opportunities and threats.
  • Determine appropriate mix of online and offline campaign elements including email, webinars, search, social, and advertising with compelling CTAs to deliver pipeline goals
  • For assigned solutions, generate and monitor lead acquisition and management for the sales team, including lead capture, nurturing and assignment.


  • Bachelor’s Degree (MBA preferred)
  • Experience in building business plans, account and industry segmentation, and analytical and data models are key
  • Enterprise Technology / SaaS Experience working in a B2B environment
  • Vertical Go-To-Market (GTM) experience marketing to multiple industries such as  Insurance, Professional Services (Consulting & Legal), Communications, Media & IT, Public Sector, and Energy as well as Banking
  • 7-10 years’ experience in field marketing and / or alliance marketing 
  • Demonstrated ability to build strong, lasting relationships with internal and external constituents (Marketing colleagues, Sales teams, product leadership, executives, etc.)
  • Experience with both outbound, inbound and demand generation marketing tactics, including: email, website optimization, online advertising, content, and SEM, and lead nurturing and scoring through marketing automation platforms.



Symphony transforms the way users communicate effectively and securely with a single workflow application. Forging a new path in the industry, Symphony is designed to help individuals, teams and organizations of all sizes improve productivity, while meeting complex data security and regulatory compliance needs. Symphony was founded in October 2014 and is headquartered in Palo Alto, CA, with offices in New York, Hong Kong, Singapore, Tokyo, Stockholm, Sophia-Antipolis and London.
Symphony has raised roughly $300 million from the world’s largest financial institutions and recognized investors such as Bank of America - Merrill Lynch, Barclays, BNP Paribas, Citibank, Goldman Sachs, JP Morgan Chase, BlackRock, Credit Suisse, Deutsche Bank, HSBC, Wells Fargo, UBS, Société Générale as well as Google.

We’re looking for top-notch talent to join our team to help us change the way the world communicates. If you have the skills and savvy to work with a world-class team and an appetite for game-changing disruption, we want to hear from you!


  • Medical, dental, and vision coverage
  • 401(K) plan
  • Life and AD&D coverage
  • Short-term and long-term disability coverage
  • Employee assistance program
  • Flexible spending account benefits
  • Unlimited vacation and sick time
  • Fully stocked kitchen and catered or reimbursed lunches
  • Discounted gym memberships
  • Many other fun and exciting benefits and activities!


  • Competitive salary
  • Bonus Plan
  • Equity

*Benefits and Perks vary based on location.

Symphony reserves the right of ownership for all unsolicited resumes submitted for this requisition and is not responsible for any fees associated with unsolicited resumes. Symphony is an Equal Opportunity Employer. Symphony participates in E-Verify.