Manager Upstream Response

  • Klarna
  • Stockholm, Sweden
  • Jul 28, 2017
Full time Business Development Partnerships Strategy-Planning

Job Description

At Klarna we have been working tirelessly to simplify buying for over 10 years. Our journey has taken us from a Swedish payments company to a global player on a mission to become the world’s favorite way to buy. As we continue to grow our global footprint, products and channels, our customer base (currently measuring over 45 million consumers) is growing with us. With rapidly expanding opportunities to attract new consumers, we are now looking for a Manager to build and lead the Upstream Response team joining the Analytics domain, based in Stockholm.

What you will be doing

As Upstream Response Manager you will develop and lead a cross-functional team dedicated to creating, driving and optimizing response to upstream campaigns through innovative application of marketing and advanced analytics. The team you will lead will:

  • Own the design, content, production and deployment of the marketing campaigns on e-commerce sites
  • Focus on optimisations relating to new customer acquisition in e-commerce, including merchant sites
  • Build and execute tests of offer, messaging and medium constructs in a manner consistent with both business intent of regional teams as well as within merchant guidelines
  • Evaluate tests and build models to predict probability of response
  • Build and maintain mechanisms to measure and track performance

As Manager for Upstream Response, you would be expected to:

  • Develop and maintain strategic partnerships across the organization and serve as a strategic advisor and change agent helping to institute a data driven approach to upstream marketing
  • Initiate, execute and manage upstream response start up and optimization
  • Manage the creation and maintenance of consumer segments for addressable marketing efforts
  • Develop metrics measurement schemas, algorithms, models and analyses in support of upstream response
  • Partner with other analytic functions and Marketing to develop standards, share best practices and drive efficiency

You should get in touch with us if you enjoy:

  • Developing and leading high performing consumer engagement and/or marketing analytics teams
  • Driving value through application of machine learning and prescriptive analytics
  • Creatively employing upstream marketing tools to drive effective consumer acquisition
  • Fostering strong relationships with internal partners and stakeholders
  • Managing cross functional teams
  • Solving complex business problems in a clean and simple way


Culture - You'll have an opportunity to work with people from 42 different countries in our English speaking office in Stockholm city centre. To encourage equality at Klarna we have an internal female leadership network that work proactively with internal talents and attracting women to Klarna.

Compensation - You’ll get an attractive salary, pension and insurance plans, along with 30 days annual leave.

Learning - We have a learning and development focused environment with an emphasis on knowledge sharing, training and regular internal expert talks.

Family - We offer a flexible work schedule and parental leave compensation.

We know that diverse teams are strong teams, and welcome those with alternative identities, backgrounds, and experiences. Our team includes women, men, mothers, fathers, the self-taught, the college-educated, and people from all over the world.

Interested in finding out more?

Send over a CV or LinkedIn profile in English and let's arrange a chat.