Vice President, Product, Member Journey

  • SoFi
  • San Francisco, CA, USA
  • Sep 25, 2018
Full time Product Manager

Job Description



SoFi is a new kind of finance company taking a radical approach to traditional banking services. As SoFi expands its portfolio beyond lending products to become an end-to-end financial institution. We are looking for a leader who is hands-on, technology proficient, and can lead, define, and deliver innovative solutions for our members both on mobile and on web.

Our goal is to be the center of our members’ financial lives. From unprecedented products and tools to faster service and open conversations, we’re all about helping our members get ahead and find success. Whether they’re looking to buy a home, save money on student loans, ascend in their careers, or invest in the future, the SoFi community works to empower our members to accomplish the goals they set and achieve financial greatness as a result.

As the Head of Product for Member Journey, you will oversee how we continue to serve the entirety of our members’ holistic financial needs at every turn of their product journey, providing them with an engaging, supportive, and motivating digital community across the product landscape. 

The role will own strategy, product planning and team management and leadership throughout the product lifecycle, including: defining the product vision, gathering and prioritizing product requirements, and working closely with engineering, design, marketing, member services and operations to productize revenue and customer satisfaction goals, as well as ensure that the product supports the company’s overall strategy and goals.

At SoFi, you’ll become part of a new kind of finance company based around speed, transparency, and alignment with our members’ interests. Our goal is to be at the center of our members’ financial lives. We created student loan refinancing, addressing the biggest financial challenge of a new generation through a modern approach to lending and personal finance. We expanded into other types of loans, and then into insurance and wealth management with similarly inventive products and soon to be launched SoFi money a modern take on a checking or savings account. As the company has grown, we’ve been able to help more people with these tools. SoFi has achieved significant growth, with ambitious plans ahead, but to continue this growth we need great talent.


  • Lead and inspire a team of Product Managers

  • Define product strategy for Member Journey and work with internal project stakeholders from marketing, sales, operations, community and executive management to translate business needs into a product strategy for the membership experience, driving consensus, including developing success metrics.

  • Work with designers, developers (both locally and remotely), and subject matter experts to get project requirements well scoped, designed and built for both mobile and web.

  • Create deep and meaningful collaboration with marketing, capital markets, operations and business development stakeholders to meet goals for the path of the member journey throughout their lifecycle.

  • Work with operations subject matter experts and use a broad range of sources to understand borrower and processor use cases.

  • Work with engineering and data science to analyze data and conduct experiments (i.e. A/B tests) in order to optimize the product in pursuit of an improved customer experience and business metrics.

  • Design processes, workflows and functional components to improve efficiencies.

  • Monitor and understand the key metrics governing Member Journey product area, with an eye toward continuously improving them through ongoing product innovation.

  • Establish product delivery timelines in close collaboration with the engineering team.

  • Responsible for keeping on top of competitive landscapes and strategies.

Basic Qualifications

  • Bachelor’s degree or higher with a technical discipline, or equivalent experience

  • Track record of Customer obsession and innovation

  • 10+ years of leading high performance product teams

  • Demonstrated experience defining and shipping commercially successful consumer- facing products on mobile and web to global market segments

  • Superior communication skills, written and verbal. Experience presenting to C-level leadership

  • Experience in end to end ownership of a product and P&L

  • Experience managing complex product development cycles and highly technical solutions

  • Ability to work with remote teams

Preferred Qualifications

  • MBA with BS or higher in Computer Science

  • 10+ years product management

  • Demonstrated ability to understand and discuss technical concepts, manage tradeoffs and evaluate opportunistic new ideas with internal and external partners

  • Ability to think strategically and execute methodically

  • Proven track record of taking ownership and successfully delivering results in a fast-paced, dynamic environment


  • 100% of health, vision, and dental premiums paid by SoFI for employees and their dependents.

  • Inspiring company mission

  • Competitive salary packages and bonuses.

  • Lunch, a fully stocked kitchen, and subsidized gym membership.

  • A flexible vacation policy allows you to truly relax and reboot.

  • Comprehensive benefits including life insurance as well as disability benefits.

  • 401(k) and education on retirement planning. 

  • Tuition reimbursement on approved programs, up to $5,250 a year.

  • Monthly contribution to help you pay off your student loans.