Marketing Executive - Recruitment Team - London

  • TransferWise
  • London, United Kingdom
  • Jul 28, 2017
Full time Content Marketing Marketing

Job Description

Who we are

TransferWise was founded in 2011 with a clear mission: Money without borders - so people and businesses can send and receive any currency effortlessly, whenever, wherever.

Sure, the heart of what we do is international money transfer. And we’re committed to making it instant, convenient and fair for millions of people, all over the world. But we’re growing our other products and our teams at an exciting pace. And we’re looking for the very best to jump on board.

 

What it’s really like to work here

At TransferWise, we do things a bit differently. There’s no corporate nonsense, and no old-fashioned hierarchy. Instead, we work in dozens of self-sufficient, autonomous teams. Think of them like start-ups within a start-up.

Each team picks the problems they want to solve. So there’s no micro-management. No hiding behind fancy job titles. And no one telling you what to do. But you’ll get tons of guidance and plenty of support from talented, super-smart colleagues from all over TransferWise.

The way we work doesn’t suit everyone. But if freedom, autonomy, and life-affirming, head-scratching professional challenges rock your world, we could be a match made in heaven.

 

A bit about the job

We’re looking for a digital-savvy Marketing Executive to join our Recruitment team and help more people worldwide find, consider and talk about jobs at TransferWise. It’s a pretty unique role with a wide remit across both paid and organic channels. You’ll have everything from events to Facebook ads at your disposal, and total freedom to experiment. The challenges you’ll work on include:

  • Using data and insights to understand our target candidate behaviour, and figure out how best to reach them.
  • Growing our employer brand in new worldwide office locations from zero, and creating a playbook for this once you’ve figured out a successful formula.
  • Figuring out how to spread a message that is specific to each location or skillset, but underpinned by brand consistency.
  • Developing a content plan for social media channels.
  • Scaling a sustainable and cost effective marketing strategy.



A bit about you

You don’t need to have worked on specifically recruitment marketing before, but you will need:

  • Complete comfort with content marketing - you’ll know what good content looks like for the target audience, and understand how to accurately measure engagement and results.
  • Excellent copywriting skills, with a keen eye for a misplaced comma or corporate jargon.
  • Understanding of the basics of SEO, so you can figure out whether we should be ranking for ‘best places to work in London’, and you know how to make it happen.
  • Buckets of creativity to take charge of our work-related social media and turn it into a fun, interesting way to engage with our audience.
  • Previous experience with analytics tools such as Google Analytics- but Hotjar and Looker would be a bonus.
Some important stuff we would like you to know

To meet our regulatory obligations as a licensed financial services company, TransferWise needs to take background checks on all new hires, which may include Criminal and Credit checks. Please discuss with the Recruiter if you have any concerns regarding this process.

We want to make sure that our recruitment process is accessible to everyone. So if you need any reasonable adjustments – at any point in the process – we’ll do our best to help. Just let us know what you need on your application form, or drop us an email. You might need a reasonable adjustment if you’ve got a disability. Or maybe you live overseas, and you’d prefer to meet us over Skype.