Head of Content - Maternity cover - 1 year fixed term contract

  • GoCardless
  • London, UK
  • Apr 17, 2019
Full time Marketing

Job Description

About us

GoCardless is creating the world’s first network for bank to bank payments, to rival credit and debit cards. With our powerful API and our global network of software partners, we’re on a mission to break down barriers, so businesses can take recurring payments easily, anywhere, in any currency.


The opportunity

GoCardless is stepping up its marketing in 2019 and taking our proposition around the world. At the heart of our marketing strategy is an educational content programme that informs and engages our audiences. We’re looking for an outstanding Head of Content to lead our Content, Editorial and Social Media functions, to drive customer acquisition, build our brand and make us the leading advice platform globally for businesses taking recurring payments.

The role

Reporting into the CMO, the Head of Content will lead our global content strategy, driving customer acquisition, activation and retention through content, and building brand awareness.

You’ll take overall responsibility for our content and organic social roadmap, driving traffic to our website, delivering content leads and supporting our marketing and PR campaigns with great content.

You’ll ensure the quality and consistency of our content across different channels including online and events, and you’ll oversee the development of our organic social channels to drive conversation and engagement. 

Metric-driven, you’ll regularly monitor and report on budget and performance to the CMO, Marketing team and wider business stakeholders.

As team lead, you’ll ensure that our Content and Social team has the right resources and support to succeed, while building the team in line with our growth ambitions.

As a member of our Marketing leadership team, you’ll make sure the Content and Social team is working in sync with other teams including Comms, Demand Generation, Product Marketing, Partnerships, Creative Design and Talent, and you’ll represent the function in cross-business projects.

What we are looking for:

  • Proven experience driving business results through content and social marketing
  • Experience managing content, editorial and social media teams
  • Experience managing marketing budgets
  • Metric-driven with analytical approach to understanding performance
  • Strategic, with strong execution focus
  • Collaborative, relationship builder that likes to work cross-functionally
  • Experience sourcing and managing freelancers, contractors and agencies
  • Experience hiring and building successful teams

We welcome diversity of professional backgrounds– if you're unsure, do apply.

In your application, please submit one relevant example of your written work in addition to your CV and cover letter.