Director, Marketing (Financial & Business Services Vertical)

  • Sterling, Inc.
  • New York, NY, USA
  • Oct 24, 2019
Full time Marketing

Job Description

Director of Vertical Marketing   

Position Location:  New York region 

Travel Component: Minimal (10 % travel may be required to successfully fill this role)


We’re a fast moving, innovative company and a world leader in cloud-based background screening and identity services. Our clients use our services to create safer workplaces, build trusted brands and protect vulnerable populations. That's not start-up lingo, we do it every day. We are financially stable, investing in growth and grounded in authenticity.  If you are motivated and passionate, you will love working here. We hope to hear from you!

We have great people here and are looking for more. Come join us - you will love it!

As a Director, Vertical Marketing for Financial Services, you will use a blend of strategic thinking and “roll-up-your sleeves” results-focused execution, working collaboratively with product managers, sales, and customer success, as well as others in the marketing team.  Attention to detail and an eye for quality are essential


Every day, our amazing team provides solutions to prospects and clients, gaining their trust while enhancing long-term partnerships. When you join us, you'll be part of a high-performing team that truly values your contributions will allow you to grow within the business. If you are a self-starter who can meet the challenge, keep reading! Job Description

Vertical marketing plays a critical role for Sterling, setting the marketing strategy for priority financial industry verticals, leading efforts to design, develop and deploy compelling messaging, go-to-market and demand generation programs aligned to business objectives to grow revenue and increase vertical brand equity. This collaborative role is a blend of strategic planning and “roll-up-your-sleeves,” results-focused execution that will work closely with the practice general manager, product managers, sales, account managers and marketing colleagues in a fast-paced environment.

Attention to detail and an eye for quality, along with the ability to grasp and translate technical capabilities into differentiated, industry-specific benefits for customers, sales and account managers is essential. The position requires significant initiative and drive along with superior marketing, strategic thinking, communications, and analytical capabilities. The successful candidate is a proven marketing leader with the ability to influence and motivate others, make their voice heard at executive levels, and bring new ideas to the table.


Key Responsibilities/Accountabilities

  • Set the marketing strategy and tactical plans to successfully market products and services, supporting the achievement of business goals for our Financial Services Vertical.
  • Create vertical-focused messaging, thought leadership, content, communications, and sales enablement materials.
  • Manage customer success stories, case studies, testimonials and references.
  • Develop and execute on plans for new product launches and product enhancement releases.
  • Be an expert on your buyers, understand audience segmentation, and create buyer personas to help in marketing and sales efforts.
  • Be an expert on your competition and how to beat them, developing competitive benchmarking and content to position against other providers.
  • Partner with our digital/web content team on multi-channel, integrated campaigns that drive demand generation and optimize buying behavior.

Job Requirements:

  • 10 years of experience in B2B/SaaS/PaaS product, vertical, and/or demand generation marketing, delivering highly successful buyer/user acquisition and engagement strategies.
  • Top-notch market researcher: You get to know your market, customers and competition better than anyone, and you integrate this information into your growth strategies, SEO keywords and sales enablement initiatives.
  • Master storyteller and communicator: You can craft a compelling story across different channels for different audience segments – and you know how to match the message to the medium both internally and externally. You’re crazy-good at articulating the essence of products and the value they create for customers. You can develop a strong messaging hierarchy and effective content strategy. You’re passionate about writing – even technical stuff.
  • Tenacious project manager: You drive action as a great collaborator and master simplifier. You never stop pushing towards clarity, quality in delivery and exceptional results. You prioritize high impact activities with conviction and keep complex projects moving forward with cross-functional teams.
  • Scrappiness: You never hesitate to roll up your sleeves and tackle something hands-on, you’re resilient and persevere when others may fall away.
  • BA/BS degree in marketing or related field required. MBA a plus.

How Can I Grow Within Sterling?

After honing and mastering your role, the growth opportunities are endless!  Once eligible you can apply internally for new opportunities where you will begin to build your career.  If you like growing, competing, and succeeding, then come join our growing team.


Why Sterling:

Our mission is to provide the foundation of trust and safety our clients need to create great environments for their most essential resource, people.  We believe everyone has the right to feel safe.


Most importantly, we make decisions and live by our values:

  • It’s All About People
  • The Client is Always in the Room
  • Deliver Results: They Matter
  • Start with Trust and Prove It Everyday


Why You Should Join:

You'll Grow. Make an Impact. Build Community.

  • You will have the freedom to create and grow professionally, individually and as a culture
  • GREAT Paid Time Off with donations program
  • Competitive compensation and opportunity for advancement
  • Generous benefits including medical, dental, vision and more only sweeten the experience
  • Health Club Discount
  • 401k with MATCH
  • Company Vacation House
  • Flexible Work Schedules
  • Philanthropic Opportunities


In a nutshell, we've built a place where we truly love working and we think you will too.

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Equal Employment Opportunities at Sterling

Sterling is an equal opportunity employer and prohibits discrimination based on race, color, religion, creed, national origin or ancestry, ethnicity, sex (including pregnancy, childbirth or related conditions), gender identity and expression, age, disability, citizenship, sexual orientation, military service, genetic information, and any other characteristic protected by law. In addition, Sterling is committed to taking affirmative action to employ and to advance in employment individuals regardless of race, color, religion, creed, national origin or ancestry, ethnicity, sex (including pregnancy, childbirth or related conditions), gender identity and expression, age, marital status, disability, citizenship, sexual orientation, military service and genetic information; and to base all employment decisions only on valid job requirements.



This job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to the job.