Marketing Automation & CRM Specialist

  • Xpenditure
  • Mechelen, Belgium
  • Jul 28, 2017
Full time Content Marketing Marketing Social Media

Job Description

Company Description

Fulfil your passion and join one of fintech’s fastest growing startups. With over 100,000 users across 62+ countries and global offices, we’re currently looking to build a world-class team in our exciting HQ in Mechelen.

We’ve reinvented expense management for huge companies and exciting brands worldwide such as Deloitte, Pernod Ricard, Medialaan and TomorrowLand, (yes, the music festival). But this is just the beginning.

2017 is set to be a year of huge growth. We have just joined forces with Sodexo to become one of the top business travel & expense platforms in Europe. Are you up to the challenge?

Job Description


We are looking for a Marketing Automation & CRM Specialist to create, implement and maintain best practice processes in CRM design, data management and analysis, lead generation, marketing automation and integrated campaigns. Successful candidates will have deep CRM knowledge and proven success managing data to drive marketing effectiveness.

The perfect candidate will be experienced with Hubspot marketing automation, Intercom and digital marketing (landing pages, SEO, PPC, content marketing). We are looking for someone who is self-directed, creative (design and copy), reasonably technical, positive and organised. We are doing something new here, and need someone with vision, ambition and potential to help bring it to life.



  • DATA INTEGRATION: Develops and implements processes for linking and analysing data from a variety of sources; applies statistical techniques to analyse trends; reports trends to help marketing teams make decisions

  • PERSONALISED COMMUNICATION: Develops micro-segments based on data about customer behaviour; designs communication workflows to drive deeper and more meaningful customer engagement

  • CAMPAIGN OPTIMISATION: Forms hypotheses and split-tests them in order to improve marketing performance progressively


  • BA/BS degree or equivalent 
  • 3-5 years of tech-driven, B2B campaign design and integrated marketing 
  • Experience using Hubspot, Intercom and Segment
  • Ability to apply knowledge of marketing technology to grow business 
  • Comfortable with HTML and CSS, able to troubleshoot minor coding issues
  • Experience working with Google Analytics 
  • Self-starter with the willingness to operate at both highly strategic and extremely tactical levels 
  • Comprehensive understanding of email and demand generation marketing best practices, as well as all aspects of a marketing program from message content and design to deliverability, list management and scoring 
  • Understanding of relationship marketing and customer activation, including knowledge of customer segments, needs, channel usage and preferences 
  • Continuous curiosity for trying new things, technology, and consumer behaviour
  • Ability to think strategically for problem-solving

Additional Information 

What can we offer you?

  • A great challenge!
  • A lot of professional freedom
  • Being part of an award-winning, international and growing team of 55
  • A desk in our cool headquarters in the centre of Mechelen with a fully-stocked bar, pool table, foosball and more
  • Team trips and events
  • A competitive salary and package

What’s next?

If this sounds like you, just tell us why you think you would be great for the job.