Head of Marketing Operations

  • Metro Bank
  • London, UK
  • Mar 24, 2020
Full time Public Relations

Job Description

Are you excited by trailblazing marketing excellence that allows you to adapt quickly to changes in the market, in business strategy, and in customer behaviour? Can you reinforce marketing strategy with metrics, technology infrastructure and best practices? Would you like to work for a Bank that is revolutionising the entire industry? If yes, then we may have the role for you!
As our Head of Marketing Operations, you will be responsible for end-to-end marketing optimisation, helping to increase efficiency and enable results, which will help to position Metro Bank as the best bank in the UK. You will be working closely with our Brand and Marketing Director during this exciting time for Metro Bank as you bring to life our ambitious plans. 
So what would you be doing?
• Leading the marketing strategic planning cycle, budget management, process management and regular reporting• Developing the marketing technology roadmap as well as reviewing and recommending technology requirements to support omnichannel marketing• Working collaboratively to execute and manage marketing automation campaigns and workflows, lead nurturing activities and lead management • Developing and maintaining the reporting suite using Power-Bi dashboards, CRM and Excel to provide insight into the effectiveness of the Marketing function, including performance tracking • Transforming the Bank of today into the Bank of the future through annual to monthly marketing planning
You need to be this kind of person…
• Passionate about providing unparalleled levels of service and convenience for customers• Able to work and learn quickly in a fast paced, fun and dynamic environment• Prepared to stick at something – we wonder what might be the issue if someone has jumped from job to job as we want people who are prepared to learn and grow • Care about doing a great job and exceeding expectations with the quality of what you do
And... we are a bank so risk is a part of everything we do. We love people who take responsibility, do the right thing for customers, colleagues and Metro Bank and have the courage to call out any concerns.
We always support colleagues to develop their skills. But to be successful in this job you really do need to already be able to do most of these wonderful things...
• Understand the risks associated with your job and what that means for you, Metro Bank and all our stakeholders• Naturally you will have previous experience working as a Head of Marketing Operations, Marketing Technology or Performance Marketing position•We need you to have experience in one or all of the following: cloud marketing technologies, marketing automation technologies, analytics and reporting platforms and data management platforms• It would be great if you had extensive experience of upstream marketing strategies and how the use of campaign performance analysis will help inform and improve future campaigns• Ideally you will have experience with the marketing planning cycle and budget management, planning across all time horizons, from annually to monthly• Outstanding organisational skills, an ‘eagle like’ attention to detail and experience working with multiple stakeholders at all levels 

Diverse teams really are the best teams. We know that candidates (especially women, research tells us) may be put off applying for a job unless they can tick every box.  We also know that ‘normal’ office hours aren’t always doable, and while we can’t accommodate every flexible working request we are happy to be asked.  So if you are excited about working with us and think you can do much of what we are looking for but aren’t sure if you are 100% there yet… why not give it a whirl? Please note that sometimes we may close a job earlier for applications if we are inundated with amazing candidates.. Good luck!