Content Marketing Lead

  • Trio
  • May 07, 2020
Full time Marketing

Job Description

Trio is seeking a passionate Content Marketing professional to lead its community-building efforts as well as customer engagement and acquisition strategies. In your role, you will drive marketing campaigns on multiple platforms. You will utilize your creativity to develop visual and written content that cuts through the noise and empowers people to manage their financial wellbeing.

The right candidate is willing to get their hands dirty, wants to make an impact, and, most importantly, believes in our mission and is motivated to grow with the company.

What You’ll Do

  • Help define and execute Trio’s social media and content marketing strategy
  • Produce and maintain a social media and content marketing calendar
  • Create engaging, channel-specific visual and written content
  • Engage and work closely with freelancers and contributors to ensure content is in line with Trio’s brand identity, editorial style and guidelines
  • Conduct ongoing research to identify opportunities to boost organic reach
  • Establish a regular cadence for content performance reporting

Role Requirements

  • 4+ years of relevant B2C marketing experience
  • Demonstrated record of growing brands through content on Youtube and/or Instagram
  • Hands-on experience in content planning, creation, execution, and reporting
  • Advanced skills in videography, video editing, Adobe Creative Suite, After Effects, Motion graphics and an eye for design
  • Deep knowledge of social platforms (in particular YouTube and Instagram) and how to optimize them to best engage our target customer
  • Passion for financial literacy and inclusivity
  • Strong communication, organizational and analytical skills
  • Ability to work and grow in a dynamic and ever-changing environment