Head of Marketing

  • Change Invest
  • Tallinn, Estonia
  • May 11, 2020
Full time Communication Content Marketing Inbound Management Marketing Outbound Social Media Strategy-Planning

Job Description

Who we are
We believe the world would fundamentally be a better place if everybody invested. We’re on a mission to enable everyone to take part in the world’s success by making investing simple, affordable and accessible.

Change is quickly emerging as one of the leading investment apps in Europe. Cryptocurrencies will soon be accompanied by stocks and cash management putting us in a position to change the financial future of millions of people around the world.

For the past 2 years we have been focused on building the core value for our users, creating an outstanding product and killer team. Exponential organic growth - we’re doubling our core KPI-s monthly - shows we have succeeded and now it’s time to take out the big guns. We are looking for you to bring Change to the hands of everyone who needs it.

You will be leading all Change’s marketing activities across 28 European countries. We’re looking for an inspiring leader and multi-talent across all modern marketing channels. You love working in a fast-changing environment with limited resources and can adapt to anything. Most importantly, we expect you to want to make a difference in the financial habits of the millennial generation.

Note: Until international borders open we are happy to start remotely and relocate on first opportunity.

What will you do

  • Create and execute an innovative marketing strategy to establish Change as the no 1 investment app on the market;
  • Setup and lead all B2C marketing activities from paid advertising and referral programs to comms, brand and influencer relations and how it all works together for maximum effect;
  • Deliver industry leading growth results as well as revenue, user retention and engagement goals shared with the product team;
  • Establish Change as a globally recognized finance brand. Define our look and feel, target audiences, unique voice, and value propositions;
  • Build and lead a top performing marketing team. Support, motivate and challenge every team member while being able to adapt yourself to different backgrounds. Also managing all your agencies, partners, freelancers and everyone needed to execute the strategy;
  • Provide market insights and contribute to product and business development from defining customer personas, suggestions for product positioning and roadmap to collaborating on pricing strategy;
  • Work with a vast diversity of internal and external stakeholders from our tech, compliance, finance teams and supervisory board to managing our crowdfunding investors and community.

What’s in it for you

  • Grow without any blockers. We have a competitive offer, strong team and the funding to scale;
  • Lead marketing across 28 EU countries. For starters;
  • Manage millions of euros of marketing budget if you can meet user economics targets;
  • Full autonomy. You’re the boss when it comes to anything marketing;
  • Start from a clean slate. Launch Change to the world as you deem best;
  • Build your own team. Build the function from scratch, we currently have 1 senior digital marketeer;
  • Tough challenge. Highly competitive field and our ambition to be the best makes it difficult but rewarding;
  • Story of a lifetime. Tell your grandkids how you built a unicorn and Changed the world.

What we’re looking for

  • Proven success of scaling a consumer tech product. You achieved hyper growth of a B2C technology company that led to a series A or B round. Extra points for a mobile-only/first or FinTech company;
  • Full Stack skill set with in depth expertise in product or growth marketing and understanding on a level to set strategy, track and lead specialists of all other areas;
  • Obsession with sustainable growth. You dream of CPA/LTV ratios and have delivered massive growth while finding the people who actually need and use the products the most;
  • Leadership experience. You have lead a team of 5+ people. You believe in empowerment and thrive from inspiring and developing your team members;
  • Superb comms and people skills. Experience working across functions and managing diverse stakeholders. You can speak anyone’s language from internal teams to the board and that freelancer graphic illustrator who’s the best but only likes to work on Tuesdays between 2am-4am;
  • Business thinking. You can translate business goals to marketing and growth strategy;
  • Data driven mindset and deep understanding of B2C performance metrics, industry standards, data analytics and tools. A ruthless prioritizer;
  • Ability to run both big and small picture. You’re keen to roll your sleeves up and do the leg work while also managing the big picture;
  • Aligned values. You are obsessed with customers, believe in empowered people, get things done without any BS, and importantly, you just absolutely love what you do.

What we offer

  • Stock package, salary, health insurance, pension fund etc;
  • Diverse team of 30 people from 14 nationalities sharing a unique mindset;
  • Contagious ambition and drive to achieve more;
  • Exponential learning curve. You’ll learn your job all over again every day;
  • Personal fulfilment to directly impact the quality of life of mankind;
  • We also love our office, rooftop ping pong table, and all the usual perks but it’s just a little extra sprinkle for our journey to unicorn.

Sounds like you? Apply now and Change the world with us.