Job responsibilities:
1. Responsible for the brand planning, promotion and implementation plan of the investment side;
2. Improve the organization, mechanism, process and related systems responsible for brand management, and improve operational efficiency;
3. Responsible for target customer research and brand tracking surveys, and explore customer needs, from Consumer survey data guides all brand activities and seeks new customer growth points;
4. Responsible for creative creative planning, production and implementation, monitoring of advertising performance and overall cost control; timely adjustments and corrections;
Job Requirements:
1. More than 8 years working experience in Internet brand related positions;
2. Experienced in brand planning management and marketing operations, and successful case studies of large-scale Internet company brand planning;
3. Rich experience in brand promotion and social media marketing;
4. Passionate, Good pressure resistance.
May 18, 2018
Full time
Job responsibilities:
1. Responsible for the brand planning, promotion and implementation plan of the investment side;
2. Improve the organization, mechanism, process and related systems responsible for brand management, and improve operational efficiency;
3. Responsible for target customer research and brand tracking surveys, and explore customer needs, from Consumer survey data guides all brand activities and seeks new customer growth points;
4. Responsible for creative creative planning, production and implementation, monitoring of advertising performance and overall cost control; timely adjustments and corrections;
Job Requirements:
1. More than 8 years working experience in Internet brand related positions;
2. Experienced in brand planning management and marketing operations, and successful case studies of large-scale Internet company brand planning;
3. Rich experience in brand promotion and social media marketing;
4. Passionate, Good pressure resistance.
Job responsibilities:
According to the company's strategic objectives, establish and cultivate high-quality, efficient management APP to promote the operation team. Responsible for the establishment of promotion models, establish channel development and maintenance systems, and formulate and implement corresponding channel promotion strategies. Lead the team to complete the company's market goals, responsible for market distribution, information flow, search, vertical and cross-sector cooperation. Responsible for the promotion of flow operations for loan products such as PaydayLoan, phases, etc., and implement promotion strategies based on profit models, promotion models, and risk control models. Coordinating the company's APP product channel promotion work, has a wealth of APP promotion channel resources and human resources to lead the team to expand and maintain the promotion of channel relations, complete the business negotiations, agreements and other work; analysis of the company's product status, industry changes and competitors, and actively take Coping with measures to maintain industry competitiveness
May 18, 2018
Full time
Job responsibilities:
According to the company's strategic objectives, establish and cultivate high-quality, efficient management APP to promote the operation team. Responsible for the establishment of promotion models, establish channel development and maintenance systems, and formulate and implement corresponding channel promotion strategies. Lead the team to complete the company's market goals, responsible for market distribution, information flow, search, vertical and cross-sector cooperation. Responsible for the promotion of flow operations for loan products such as PaydayLoan, phases, etc., and implement promotion strategies based on profit models, promotion models, and risk control models. Coordinating the company's APP product channel promotion work, has a wealth of APP promotion channel resources and human resources to lead the team to expand and maintain the promotion of channel relations, complete the business negotiations, agreements and other work; analysis of the company's product status, industry changes and competitors, and actively take Coping with measures to maintain industry competitiveness
Job responsibilities:
1, according to the company's various marketing activities, with the writing of regular product promotion and marketing promotion copy;
2, participate in the company's brand and product promotion creative output, such as: TVC creative, viral video creative, new media channels under the promotion of creativity;
3. Under different channels of communication, flexibly adjust the tone and style of copywriting, and produce creative content and vitality.
4. Familiar with the needs of products and users. Efficiently export hot creative ideas during festivals, hot events, etc. The balance between controlling financial products and creativity;
5. Based on the company's main brand tonality, in the company's internal and external brand promotion, the control of the case is adjusted to maintain the consistency and inheritance of the brand image.
Job Requirements:
1. Bachelor degree or above, majoring in Chinese, advertising, marketing, etc.
2. More than 3 years of work experience in copywriting;
3. Strong writing skills and text organization skills; strong logical thinking skills;
4. Understanding brand communication needs The core role of advertising copywriting, and the difference between advertising copy and other literary works;
5, familiar with the Internet ecology, Internet sentiment, active thinking, both capable of unrestrained, but also able to wear dancing and dancing;
6, have a certain planning ability, with good Information collection, induction and integration capabilities;
7. Please prepare 1-2 independently planned copy works before the interview.
May 18, 2018
Full time
Job responsibilities:
1, according to the company's various marketing activities, with the writing of regular product promotion and marketing promotion copy;
2, participate in the company's brand and product promotion creative output, such as: TVC creative, viral video creative, new media channels under the promotion of creativity;
3. Under different channels of communication, flexibly adjust the tone and style of copywriting, and produce creative content and vitality.
4. Familiar with the needs of products and users. Efficiently export hot creative ideas during festivals, hot events, etc. The balance between controlling financial products and creativity;
5. Based on the company's main brand tonality, in the company's internal and external brand promotion, the control of the case is adjusted to maintain the consistency and inheritance of the brand image.
Job Requirements:
1. Bachelor degree or above, majoring in Chinese, advertising, marketing, etc.
2. More than 3 years of work experience in copywriting;
3. Strong writing skills and text organization skills; strong logical thinking skills;
4. Understanding brand communication needs The core role of advertising copywriting, and the difference between advertising copy and other literary works;
5, familiar with the Internet ecology, Internet sentiment, active thinking, both capable of unrestrained, but also able to wear dancing and dancing;
6, have a certain planning ability, with good Information collection, induction and integration capabilities;
7. Please prepare 1-2 independently planned copy works before the interview.
If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Executive with experience between 1-3 years, to develop, implement, track and optimize our digital marketing campaigns across all digital channels. You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.
If you’re a tech-savvy trendsetter who has innovative ideas to improve customer experience, we would like to meet you. For this position, you should be creative and comfortable working with the marketing team, supporting teams (such as programmers), and vendors to launch campaigns on time and on budget. Ultimately, you should be able to effectively connect our brand with our online customers. Responsibilities:
Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
Assist in the formulation of strategies to build a lasting digital connection with consumers
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Collaborate with internal teams to create landing pages and optimize user experience
Track and analyse website traffic flow and provide regular internal reports
Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion
Write and optimise content for the website and social networking accounts such as Facebook, Twitter and LinkedIn
Continually work on the Search Engine Optimization of the website(s)
Fix any errors or bugs in online content
Edit and post videos, podcasts and audio content to online sites
Arrange webinars and webcasts
Work with graphic designers to create online banner adverts and oversee pay per click (PPC) ad management
Work with copy writer for email marketing campaigns
Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments
Work with copy writer on printed material to supplement online products
Attend product launches and networking events
Design, build and maintain our social media presence
Identify trends and insights, and optimize spend and performance based on the insights
Brainstorm new and creative growth strategies
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Collaborate and maintain partnerships with agencies and other vendor partners
Provide thought leadership and perspective for adoption where appropriate
Liaise with Marketing, Sales, Design and Content teams to optimize customer experience and ensure brand consistency
Requirements
Proven working experience in digital marketing
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Experience in optimizing landing pages and user funnels
Experience with A/B and multivariate experiments
Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
Experience in setting up and optimizing Google Adwords campaigns
Strong analytical skills and data-driven thinking
Up-to-date with the latest trends and best practices in online marketing and measurement
Excellent communication and interpersonal skills
May 14, 2018
Full time
If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Executive with experience between 1-3 years, to develop, implement, track and optimize our digital marketing campaigns across all digital channels. You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.
If you’re a tech-savvy trendsetter who has innovative ideas to improve customer experience, we would like to meet you. For this position, you should be creative and comfortable working with the marketing team, supporting teams (such as programmers), and vendors to launch campaigns on time and on budget. Ultimately, you should be able to effectively connect our brand with our online customers. Responsibilities:
Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
Assist in the formulation of strategies to build a lasting digital connection with consumers
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Collaborate with internal teams to create landing pages and optimize user experience
Track and analyse website traffic flow and provide regular internal reports
Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion
Write and optimise content for the website and social networking accounts such as Facebook, Twitter and LinkedIn
Continually work on the Search Engine Optimization of the website(s)
Fix any errors or bugs in online content
Edit and post videos, podcasts and audio content to online sites
Arrange webinars and webcasts
Work with graphic designers to create online banner adverts and oversee pay per click (PPC) ad management
Work with copy writer for email marketing campaigns
Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments
Work with copy writer on printed material to supplement online products
Attend product launches and networking events
Design, build and maintain our social media presence
Identify trends and insights, and optimize spend and performance based on the insights
Brainstorm new and creative growth strategies
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Collaborate and maintain partnerships with agencies and other vendor partners
Provide thought leadership and perspective for adoption where appropriate
Liaise with Marketing, Sales, Design and Content teams to optimize customer experience and ensure brand consistency
Requirements
Proven working experience in digital marketing
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Experience in optimizing landing pages and user funnels
Experience with A/B and multivariate experiments
Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
Experience in setting up and optimizing Google Adwords campaigns
Strong analytical skills and data-driven thinking
Up-to-date with the latest trends and best practices in online marketing and measurement
Excellent communication and interpersonal skills
Luno is a leading global digital currency company operating across more than 40 countries and with offices in London, Singapore and Cape Town. We’re Series B-funded and backed by some of the top tech investors in the world.
Our products and services make it safe and easy for people and businesses to store, buy, use and learn about digital currencies like Bitcoin and Ethereum. Our vision is to upgrade the world to a better financial system.
We are looking for a marketing analyst who understands performance marketing and the importance of data-driven decision making. This is a crucial role as you will work with the performance marketing team to help find insights/opportunities based on the data from different marketing channels. You will be responsible for conversion setup/tracking, ROI analysis and reporting automation across multiple paid channels.
What you'll do
Build tailor-made reporting with appropriate analysis and monitoring tools such as Funnel.io and supermetrics
Conduct regular reporting and analysis to identify opportunities and measure channel performance
Work with the data science team to minimize data discrepancy between marketing channels and internal BI tool like looker.io
Help implement efficient revenue tracking mechanism with ROI cohorts
Work with channel owners to build custom reports and suggest findings regularly
Translate complex data into convincing reports and findings
Effectively communicate with management, product, and data science teams on marketing data pack
Help team allocate marketing budgets based on ROI and the opportunity to growth/optimizations
What you'll need
BA or BS in Marketing, Economics, Business, or related fields. MBA or MS in Marketing, Business or related field is a plus
Strong quantitative, analytical and problem-solving abilities
A good understanding of Mobile attribution, GTM, Google analytics and other web analytics packages.
A self-starter who is highly motivated and passionate about finding insights through the data
Demonstrates a structured and methodical way of working, with the ability to cope with competing demands and effectively prioritize tasks.
Excellent interpersonal, communication skills
Preferably a basic knowledge of how crypto-currencies like Bitcoin work
May 09, 2018
Full time
Luno is a leading global digital currency company operating across more than 40 countries and with offices in London, Singapore and Cape Town. We’re Series B-funded and backed by some of the top tech investors in the world.
Our products and services make it safe and easy for people and businesses to store, buy, use and learn about digital currencies like Bitcoin and Ethereum. Our vision is to upgrade the world to a better financial system.
We are looking for a marketing analyst who understands performance marketing and the importance of data-driven decision making. This is a crucial role as you will work with the performance marketing team to help find insights/opportunities based on the data from different marketing channels. You will be responsible for conversion setup/tracking, ROI analysis and reporting automation across multiple paid channels.
What you'll do
Build tailor-made reporting with appropriate analysis and monitoring tools such as Funnel.io and supermetrics
Conduct regular reporting and analysis to identify opportunities and measure channel performance
Work with the data science team to minimize data discrepancy between marketing channels and internal BI tool like looker.io
Help implement efficient revenue tracking mechanism with ROI cohorts
Work with channel owners to build custom reports and suggest findings regularly
Translate complex data into convincing reports and findings
Effectively communicate with management, product, and data science teams on marketing data pack
Help team allocate marketing budgets based on ROI and the opportunity to growth/optimizations
What you'll need
BA or BS in Marketing, Economics, Business, or related fields. MBA or MS in Marketing, Business or related field is a plus
Strong quantitative, analytical and problem-solving abilities
A good understanding of Mobile attribution, GTM, Google analytics and other web analytics packages.
A self-starter who is highly motivated and passionate about finding insights through the data
Demonstrates a structured and methodical way of working, with the ability to cope with competing demands and effectively prioritize tasks.
Excellent interpersonal, communication skills
Preferably a basic knowledge of how crypto-currencies like Bitcoin work
Luno is a leading global digital currency company operating across more than 40 countries and with offices in London, Singapore and Cape Town. We’re Series B-funded and backed by some of the top tech investors in the world.
Our products and services make it safe and easy for people and businesses to store, buy, use and learn about digital currencies like Bitcoin and Ethereum. Our vision is to upgrade the world to a better financial system.
The Growth Manager for Social will join the performance marketing team to execute the paid social strategies to drive the ROI. Key Responsibilities include executing, optimizing and reporting on best-in-class paid social media campaigns through available social media marketing platforms (e.g. Facebook, Twitter, Instagram, Quora, LinkedIn, Medium, etc) with emphasis on innovative initiatives, and working closely with the design and rest of the performance marketing team.
What you’ll do
Mastering and optimizing existing campaigns utilizing third party and internal tools, required to deliver efficient and profitable Paid Social campaigns
Build custom audiences to retarget users and drive conversions on different sources
Leading the campaign strategy, researching potential marketing channels, analyzing competitors, and adopting a robust test & learn approach
Work with the design team to test different ad concepts and copies to increase the ROI
Analyzing and reporting data on a daily / weekly / bi-weekly / monthly & ad-hoc basis to gather actionable insights and share it with the team
Work closely with the Product and Community team, where required, on best practice paid social campaign execution
Work with the country leads to find insights and localize ads to increase relevance score and CTR%
Work with the Data team to understand how paid social integrates with other media formats and channels
What you need
A relevant university qualification from a top university or business school and 3-5 years proven relevant experience.
An in-depth knowledge of the technologies and processes involved in running Paid Social campaigns
Advanced knowledge & experience of using Twitter Ads Manager and 3rd party tools like Marin, adespresso etc
A good understanding of Google analytics and other web analytics packages
A self-starter who is highly motivated and passionate about social media and paid social
Demonstrates a structured and methodical way of working, with the ability to cope with competing demands and effectively prioritize tasks.
Excellent interpersonal, communication, leadership and negotiation skills
Preferably a basic knowledge of how crypto-currencies like Bitcoin work
May 09, 2018
Full time
Luno is a leading global digital currency company operating across more than 40 countries and with offices in London, Singapore and Cape Town. We’re Series B-funded and backed by some of the top tech investors in the world.
Our products and services make it safe and easy for people and businesses to store, buy, use and learn about digital currencies like Bitcoin and Ethereum. Our vision is to upgrade the world to a better financial system.
The Growth Manager for Social will join the performance marketing team to execute the paid social strategies to drive the ROI. Key Responsibilities include executing, optimizing and reporting on best-in-class paid social media campaigns through available social media marketing platforms (e.g. Facebook, Twitter, Instagram, Quora, LinkedIn, Medium, etc) with emphasis on innovative initiatives, and working closely with the design and rest of the performance marketing team.
What you’ll do
Mastering and optimizing existing campaigns utilizing third party and internal tools, required to deliver efficient and profitable Paid Social campaigns
Build custom audiences to retarget users and drive conversions on different sources
Leading the campaign strategy, researching potential marketing channels, analyzing competitors, and adopting a robust test & learn approach
Work with the design team to test different ad concepts and copies to increase the ROI
Analyzing and reporting data on a daily / weekly / bi-weekly / monthly & ad-hoc basis to gather actionable insights and share it with the team
Work closely with the Product and Community team, where required, on best practice paid social campaign execution
Work with the country leads to find insights and localize ads to increase relevance score and CTR%
Work with the Data team to understand how paid social integrates with other media formats and channels
What you need
A relevant university qualification from a top university or business school and 3-5 years proven relevant experience.
An in-depth knowledge of the technologies and processes involved in running Paid Social campaigns
Advanced knowledge & experience of using Twitter Ads Manager and 3rd party tools like Marin, adespresso etc
A good understanding of Google analytics and other web analytics packages
A self-starter who is highly motivated and passionate about social media and paid social
Demonstrates a structured and methodical way of working, with the ability to cope with competing demands and effectively prioritize tasks.
Excellent interpersonal, communication, leadership and negotiation skills
Preferably a basic knowledge of how crypto-currencies like Bitcoin work
Luno is a leading global digital currency company operating across more than 40 countries and with offices in London, Singapore and Cape Town. We’re Series B-funded and backed by some of the top tech investors in the world.
Our products and services make it safe and easy for people and businesses to store, buy, use and learn about digital currencies like Bitcoin and Ethereum. Our vision is to upgrade the world to a better financial system.
The Growth Manager (SEO) will join the performance marketing team and use the full search toolbox to drive adoption of digital currencies like bitcoin through Luno. You will be responsible for identifying and scale on off-page and on-page optimizations. You will be a self starter with a deep understanding of SEO, ASO, landing page optimization, analytics and testing.
What you'll do
Create and execute overall SEO, ASO and content strategy across multiple markets
Make sure we rank #1 in local search engines for certain keywords
Review search engine properties (sitemaps, Webmaster Tools, Google Analytics, ahrefs.com)
Evaluate tools to scale and measure SEO changes
Implement various link-building strategies
Track, report and analyse SEO performance campaign data from SEO campaigns and strategies
Support acquisition activity by delivering a strong plan that has a direct impact on organic search results for high value keywords for various markets across Europe
Provide competitive analysis and actionable insight of top ranking competitor sites
Work closely with the Product team to assist in prioritising strategic direction and ensure SEO requirement are in scope
Help build the Growth team and coordinate content across the business with internal teams and external companies.
What you'll need
A relevant university qualification from a top university or business school and 3-5 years proven relevant experience.
A passion for and track record in SEO, content and online marketing
High levels of autonomy, motivation and attention to detail
Experience with major keyword tools
Specialist knowledge of search engine crawling, indexing and ranking algorithms
Ability to thrive in a fast-paced environment and to work independently and within a team
Ability to plan and manage at both strategic and operational levels
Excellent interpersonal, communication, leadership and negotiation skills
Someone who has a bias for action and can get things done
Preferably a basic knowledge of how crypto-currencies like Bitcoin work and basic understanding of web admin (HTML, CSS, JS)
May 09, 2018
Full time
Luno is a leading global digital currency company operating across more than 40 countries and with offices in London, Singapore and Cape Town. We’re Series B-funded and backed by some of the top tech investors in the world.
Our products and services make it safe and easy for people and businesses to store, buy, use and learn about digital currencies like Bitcoin and Ethereum. Our vision is to upgrade the world to a better financial system.
The Growth Manager (SEO) will join the performance marketing team and use the full search toolbox to drive adoption of digital currencies like bitcoin through Luno. You will be responsible for identifying and scale on off-page and on-page optimizations. You will be a self starter with a deep understanding of SEO, ASO, landing page optimization, analytics and testing.
What you'll do
Create and execute overall SEO, ASO and content strategy across multiple markets
Make sure we rank #1 in local search engines for certain keywords
Review search engine properties (sitemaps, Webmaster Tools, Google Analytics, ahrefs.com)
Evaluate tools to scale and measure SEO changes
Implement various link-building strategies
Track, report and analyse SEO performance campaign data from SEO campaigns and strategies
Support acquisition activity by delivering a strong plan that has a direct impact on organic search results for high value keywords for various markets across Europe
Provide competitive analysis and actionable insight of top ranking competitor sites
Work closely with the Product team to assist in prioritising strategic direction and ensure SEO requirement are in scope
Help build the Growth team and coordinate content across the business with internal teams and external companies.
What you'll need
A relevant university qualification from a top university or business school and 3-5 years proven relevant experience.
A passion for and track record in SEO, content and online marketing
High levels of autonomy, motivation and attention to detail
Experience with major keyword tools
Specialist knowledge of search engine crawling, indexing and ranking algorithms
Ability to thrive in a fast-paced environment and to work independently and within a team
Ability to plan and manage at both strategic and operational levels
Excellent interpersonal, communication, leadership and negotiation skills
Someone who has a bias for action and can get things done
Preferably a basic knowledge of how crypto-currencies like Bitcoin work and basic understanding of web admin (HTML, CSS, JS)
Luno is a leading global digital currency company operating across more than 40 countries and with offices in London, Singapore and Cape Town. We’re Series B-funded and backed by some of the top tech investors in the world.
Our products and services make it safe and easy for people and businesses to store, buy, use and learn about digital currencies like Bitcoin and Ethereum. Our vision is to upgrade the world to a better financial system.
The Growth Manager (SEM) will join the performance marketing team and use the full search toolbox to drive adoption of digital currencies like bitcoin through Luno. You will be responsible for identifying and scaling cost-effective customer acquisition campaigns across multiple paid search channels. You will develop the strategic plan, use analytics to inform decisions and drive execution to optimize a significant marketing budget against company goals. You will be a self starter with a deep understanding of AdWords, landing page optimization, analytics and testing. What you’ll do:
Plan, design and execute paid search campaigns (Google AdWords, Bing, etc.)You will monitor performance of our company's search campaigns across all markets
Develop creative and new ways to market our products through existing paid search channels and continuously testing new platforms and providers
Take ownership for and build SEM dashboards and monitor critical metrics
Analyze results, identifying actionable opportunities (targeting, optimization, creative direction, etc.) to improve performance and scale
Independently own and handle day-to-day PPC optimizations
You will devise, launch, and measure all experiments
You will maximise opportunities for keyword, geography, and channel expansion
Work with the country teams to allocate budgets and give an estimate of growth metrics
Work closely with the broader Growth team to devise and implement full-funnel user acquisition strategies
What you’ll need
A relevant university qualification from a top university or business school and 3-5 years proven relevant managing search marketing campaigns in multiple countries and languages
Google Adwords certification, base, search and display
A deep knowledge of keyword optimization and a good understanding of search engine bidding strategies and implementation
Strong quantitative & analytical skills; able to use data to optimize day-to-day performance
Experience collaborating with external agencies
Experience working with SEM optimization tools like Optmyzr, Marin, double click
Excellent interpersonal, communication, leadership and negotiation skills
Someone who has a bias for action and can get things done
Preferably a basic knowledge of how crypto-currencies like Bitcoin work
May 09, 2018
Full time
Luno is a leading global digital currency company operating across more than 40 countries and with offices in London, Singapore and Cape Town. We’re Series B-funded and backed by some of the top tech investors in the world.
Our products and services make it safe and easy for people and businesses to store, buy, use and learn about digital currencies like Bitcoin and Ethereum. Our vision is to upgrade the world to a better financial system.
The Growth Manager (SEM) will join the performance marketing team and use the full search toolbox to drive adoption of digital currencies like bitcoin through Luno. You will be responsible for identifying and scaling cost-effective customer acquisition campaigns across multiple paid search channels. You will develop the strategic plan, use analytics to inform decisions and drive execution to optimize a significant marketing budget against company goals. You will be a self starter with a deep understanding of AdWords, landing page optimization, analytics and testing. What you’ll do:
Plan, design and execute paid search campaigns (Google AdWords, Bing, etc.)You will monitor performance of our company's search campaigns across all markets
Develop creative and new ways to market our products through existing paid search channels and continuously testing new platforms and providers
Take ownership for and build SEM dashboards and monitor critical metrics
Analyze results, identifying actionable opportunities (targeting, optimization, creative direction, etc.) to improve performance and scale
Independently own and handle day-to-day PPC optimizations
You will devise, launch, and measure all experiments
You will maximise opportunities for keyword, geography, and channel expansion
Work with the country teams to allocate budgets and give an estimate of growth metrics
Work closely with the broader Growth team to devise and implement full-funnel user acquisition strategies
What you’ll need
A relevant university qualification from a top university or business school and 3-5 years proven relevant managing search marketing campaigns in multiple countries and languages
Google Adwords certification, base, search and display
A deep knowledge of keyword optimization and a good understanding of search engine bidding strategies and implementation
Strong quantitative & analytical skills; able to use data to optimize day-to-day performance
Experience collaborating with external agencies
Experience working with SEM optimization tools like Optmyzr, Marin, double click
Excellent interpersonal, communication, leadership and negotiation skills
Someone who has a bias for action and can get things done
Preferably a basic knowledge of how crypto-currencies like Bitcoin work
Luno is a leading global digital currency company operating across more than 40 countries and with offices in London, Singapore and Cape Town. We’re Series B-funded and backed by some of the top tech investors in the world.
Our products and services make it safe and easy for people and businesses to store, buy, use and learn about digital currencies like Bitcoin and Ethereum. Our vision is to upgrade the world to a better financial system.
The Growth Manager for Retargeting will join the performance marketing team to retarget existing users to drive conversions on web and apps. Key Responsibilities include executing, optimizing and reporting on different paid marketing platforms (e.g. Facebook, Twitter, Instagram, Quora, LinkedIn, Medium, etc) with emphasis on innovative initiatives, and working closely with the design and rest of the performance marketing team.
What you’ll do
Creation and execution of all retargeting strategies across all retargeting channels including Adwords, Facebook, Criteo, Sociomantic
Understand the conversion funnel and come up with a communication strategy to drive conversions for both web and app users
Communication with external retargeting partners to scale and drive ROI
Leading A/B testing using statistical models
Collaboration with our creative designers to create engaging campaigns
Keeping ahead of industry best practice through research and testing
What you need
A relevant university qualification from a top university or business school and 3-5 years proven relevant experience.
Good knowledge of display advertising, retargeting, Facebook Ads or Youtube advertising
Excellent interpersonal, communication, leadership and negotiation skills
Friendly, transparent, articulate and driven to succeed
Someone who has a bias for action and can get things done
Preferably a basic knowledge of how crypto-currencies like Bitcoin work
May 09, 2018
Full time
Luno is a leading global digital currency company operating across more than 40 countries and with offices in London, Singapore and Cape Town. We’re Series B-funded and backed by some of the top tech investors in the world.
Our products and services make it safe and easy for people and businesses to store, buy, use and learn about digital currencies like Bitcoin and Ethereum. Our vision is to upgrade the world to a better financial system.
The Growth Manager for Retargeting will join the performance marketing team to retarget existing users to drive conversions on web and apps. Key Responsibilities include executing, optimizing and reporting on different paid marketing platforms (e.g. Facebook, Twitter, Instagram, Quora, LinkedIn, Medium, etc) with emphasis on innovative initiatives, and working closely with the design and rest of the performance marketing team.
What you’ll do
Creation and execution of all retargeting strategies across all retargeting channels including Adwords, Facebook, Criteo, Sociomantic
Understand the conversion funnel and come up with a communication strategy to drive conversions for both web and app users
Communication with external retargeting partners to scale and drive ROI
Leading A/B testing using statistical models
Collaboration with our creative designers to create engaging campaigns
Keeping ahead of industry best practice through research and testing
What you need
A relevant university qualification from a top university or business school and 3-5 years proven relevant experience.
Good knowledge of display advertising, retargeting, Facebook Ads or Youtube advertising
Excellent interpersonal, communication, leadership and negotiation skills
Friendly, transparent, articulate and driven to succeed
Someone who has a bias for action and can get things done
Preferably a basic knowledge of how crypto-currencies like Bitcoin work
Luno is a leading global digital currency company operating across more than 40 countries and with offices in London, Singapore and Cape Town. We’re Series B-funded and backed by some of the top tech investors in the world.
Our products and services make it safe and easy for people and businesses to store, buy, use and learn about digital currencies like Bitcoin and Ethereum. Our vision is to upgrade the world to a better financial system.
The Growth Manager for Affiliates/Display will join the performance marketing team to drive adoption of digital currencies like bitcoin through Luno. You will be responsible for identifying and scaling cost-effective customer acquisition campaigns on display, programmatic and in-house affiliate platform. You will be a self starter with a deep understanding of affiliate platforms like Tune. You will actively search and cultivate partnerships with new affiliate programs to drive profitable growth and revenue.
What you’ll do
Defining and delivering display advertising strategies to achieve our traffic, revenue, and efficiency targets through this channel
Planning, execution and analysis of the Display advertising campaigns end to end (briefs, creative design, targeting, media buy, testing, tracking set-up, scheduling, etc.)
Affiliate recruitment, management, communication and performance reporting
Validating commissions for affiliates and cross-referencing with internal tracking
Actively recruit and diversify your portfolio of publishers that specialize in promotion methods with traffic on CPA or rev-share models
Work with the product team to optimize packages and products for optimal ROI
Performing ROI analysis to evaluate effectiveness of campaigns
Review and analyse data from the channels to optimize affiliate revenue
Provide affiliates with strategies and resources to promote our brands, including custom banner ads, landing pages, tracking links, technical help and more
Share performance updates and learnings with the team
What you need
A relevant university qualification from a top university or business school and 3-5 years proven relevant experience in the Affiliate Management space - negotiating,
Understanding of affiliate’s motivations, drives, and desires while still focusing on the company’s goals
You must understand how to 1) find new affiliates 2) get them on-boarded 3) help our existing affiliates maximize profit
Implementing and optimizing affiliate marketing campaigns
Excellent analytical, quantitative, organizational, negotiation, and prioritization skills
Able to prioritize and multi-task in a fast-paced, dynamic environment with strong attention to detail, driving projects to completion under deadlines
Excellent interpersonal, communication, leadership and negotiation skills
Friendly, transparent, articulate and driven to succeed
Someone who has a bias for action and can get things done
Preferably a basic knowledge of how crypto-currencies like Bitcoin work
May 09, 2018
Full time
Luno is a leading global digital currency company operating across more than 40 countries and with offices in London, Singapore and Cape Town. We’re Series B-funded and backed by some of the top tech investors in the world.
Our products and services make it safe and easy for people and businesses to store, buy, use and learn about digital currencies like Bitcoin and Ethereum. Our vision is to upgrade the world to a better financial system.
The Growth Manager for Affiliates/Display will join the performance marketing team to drive adoption of digital currencies like bitcoin through Luno. You will be responsible for identifying and scaling cost-effective customer acquisition campaigns on display, programmatic and in-house affiliate platform. You will be a self starter with a deep understanding of affiliate platforms like Tune. You will actively search and cultivate partnerships with new affiliate programs to drive profitable growth and revenue.
What you’ll do
Defining and delivering display advertising strategies to achieve our traffic, revenue, and efficiency targets through this channel
Planning, execution and analysis of the Display advertising campaigns end to end (briefs, creative design, targeting, media buy, testing, tracking set-up, scheduling, etc.)
Affiliate recruitment, management, communication and performance reporting
Validating commissions for affiliates and cross-referencing with internal tracking
Actively recruit and diversify your portfolio of publishers that specialize in promotion methods with traffic on CPA or rev-share models
Work with the product team to optimize packages and products for optimal ROI
Performing ROI analysis to evaluate effectiveness of campaigns
Review and analyse data from the channels to optimize affiliate revenue
Provide affiliates with strategies and resources to promote our brands, including custom banner ads, landing pages, tracking links, technical help and more
Share performance updates and learnings with the team
What you need
A relevant university qualification from a top university or business school and 3-5 years proven relevant experience in the Affiliate Management space - negotiating,
Understanding of affiliate’s motivations, drives, and desires while still focusing on the company’s goals
You must understand how to 1) find new affiliates 2) get them on-boarded 3) help our existing affiliates maximize profit
Implementing and optimizing affiliate marketing campaigns
Excellent analytical, quantitative, organizational, negotiation, and prioritization skills
Able to prioritize and multi-task in a fast-paced, dynamic environment with strong attention to detail, driving projects to completion under deadlines
Excellent interpersonal, communication, leadership and negotiation skills
Friendly, transparent, articulate and driven to succeed
Someone who has a bias for action and can get things done
Preferably a basic knowledge of how crypto-currencies like Bitcoin work
Luno is a leading global digital currency company operating across more than 40 countries and with offices in London, Singapore and Cape Town. We’re Series B-funded and backed by some of the top tech investors in the world.
Our products and services make it safe and easy for people and businesses to store, buy, use and learn about digital currencies like Bitcoin and Ethereum. Our vision is to upgrade the world to a better financial system.
We are looking for an experienced and talented Marketing Designer to join our in-house design team in Cape Town. You will work with the marketing and design teams to create visual assets for campaigns and various marketing projects that clearly communicate strategy and design intent while ensuring that the Luno brand remains recognisable.
What you'll do
Work with the marketing team to create visual assets that clearly communicate strategy and design intent
Analyse data and create visuals for marketing campaigns based on your findings
Run A/B testing on ad types, including imagery and copy, and test different CTA’s
Design and execute thought-provoking market-leading content using visuals, FB canvas ads, HTML5, storyboards, short videos and GIFs
Be responsible for the design of all marketing elements, including ads, social media posts, blog imagery etc
Create infographics that communicate complex ideas and concepts in a simple and clear manner
Execute and ensure an efficient and consistent branding processes
Understand the psychology behind the customer decision making process and use this insight to determine which visuals, colours and CTA’s to use
What you’ll need
A passion for design, marketing, metrics and analysis
An understanding of the psychology behind the customer decision making process
Knowledge of design limitations around social media, adverts etc
Outstanding communication, brainstorming and collaboration skills with obsessive attention to detail
A strong portfolio demonstrating marketing design skills
3 or more years of proven performance-driven marketing design experience
A Bachelor’s Degree or equivalent
Excellent visual design skills, and the ability to present and defend your design decisions
Proficiency in Illustrator, Photoshop, InDesign, Keynote and the Google suite
Knowledge of and experience using different automation tools such as Bannerflow
A self-starter attitude
Familiarity with HTML, storyboarding and video editing
May 08, 2018
Full time
Luno is a leading global digital currency company operating across more than 40 countries and with offices in London, Singapore and Cape Town. We’re Series B-funded and backed by some of the top tech investors in the world.
Our products and services make it safe and easy for people and businesses to store, buy, use and learn about digital currencies like Bitcoin and Ethereum. Our vision is to upgrade the world to a better financial system.
We are looking for an experienced and talented Marketing Designer to join our in-house design team in Cape Town. You will work with the marketing and design teams to create visual assets for campaigns and various marketing projects that clearly communicate strategy and design intent while ensuring that the Luno brand remains recognisable.
What you'll do
Work with the marketing team to create visual assets that clearly communicate strategy and design intent
Analyse data and create visuals for marketing campaigns based on your findings
Run A/B testing on ad types, including imagery and copy, and test different CTA’s
Design and execute thought-provoking market-leading content using visuals, FB canvas ads, HTML5, storyboards, short videos and GIFs
Be responsible for the design of all marketing elements, including ads, social media posts, blog imagery etc
Create infographics that communicate complex ideas and concepts in a simple and clear manner
Execute and ensure an efficient and consistent branding processes
Understand the psychology behind the customer decision making process and use this insight to determine which visuals, colours and CTA’s to use
What you’ll need
A passion for design, marketing, metrics and analysis
An understanding of the psychology behind the customer decision making process
Knowledge of design limitations around social media, adverts etc
Outstanding communication, brainstorming and collaboration skills with obsessive attention to detail
A strong portfolio demonstrating marketing design skills
3 or more years of proven performance-driven marketing design experience
A Bachelor’s Degree or equivalent
Excellent visual design skills, and the ability to present and defend your design decisions
Proficiency in Illustrator, Photoshop, InDesign, Keynote and the Google suite
Knowledge of and experience using different automation tools such as Bannerflow
A self-starter attitude
Familiarity with HTML, storyboarding and video editing
Luno is a leading global digital currency company operating across more than 40 countries and with offices in London, Singapore and Cape Town. We’re Series B-funded and backed by some of the top tech investors in the world.
Our products and services make it safe and easy for people and businesses to store, buy, use and learn about digital currencies like Bitcoin and Ethereum. Our vision is to upgrade the world to a better financial system.
We are looking for a Head of Operations to join our team based in Cape Town.
What you'll do
Head up our global operations which includes customer onboarding and support, customer funding and global payment integrations, fraud and compliance
Manage other team leads for these business units and co-ordinate and prioritise effectively across them
Hire, develop and help train the broader global operations team
Work closely with product, engineering and country teams to build best-in-class customer onboarding experiences across multiple countries
Help create the overall strategy for the business and lead execution of implementation
Be the key contact and manage various bank and vendor relationships around the world
Report directly to the CEO and have a seat on the Luno management team
As we scale, this role may be subject to a broader scope of responsibilities
What you’ll need
University degree from reputable tertiary institution
4-10 years proven experience in a similar role, or as COO or CEO of a business
Strong leadership skills and the desire to develop other leaders
Exceptional communication skills with a ‘get things done’ attitude
Experience of operating in a highly customer-centric culture
Strong desire to learn new information and techniques in a constantly evolving field
Attention to detail, strong sense of responsibility and very high level of integrity
Excellent interpersonal, communication and negotiation skills
A work permit for South Africa if you’re not a South African citizen
Fintech or financial services experienced preferred
Experience in scaling high growth tech companies preferred
May 08, 2018
Full time
Luno is a leading global digital currency company operating across more than 40 countries and with offices in London, Singapore and Cape Town. We’re Series B-funded and backed by some of the top tech investors in the world.
Our products and services make it safe and easy for people and businesses to store, buy, use and learn about digital currencies like Bitcoin and Ethereum. Our vision is to upgrade the world to a better financial system.
We are looking for a Head of Operations to join our team based in Cape Town.
What you'll do
Head up our global operations which includes customer onboarding and support, customer funding and global payment integrations, fraud and compliance
Manage other team leads for these business units and co-ordinate and prioritise effectively across them
Hire, develop and help train the broader global operations team
Work closely with product, engineering and country teams to build best-in-class customer onboarding experiences across multiple countries
Help create the overall strategy for the business and lead execution of implementation
Be the key contact and manage various bank and vendor relationships around the world
Report directly to the CEO and have a seat on the Luno management team
As we scale, this role may be subject to a broader scope of responsibilities
What you’ll need
University degree from reputable tertiary institution
4-10 years proven experience in a similar role, or as COO or CEO of a business
Strong leadership skills and the desire to develop other leaders
Exceptional communication skills with a ‘get things done’ attitude
Experience of operating in a highly customer-centric culture
Strong desire to learn new information and techniques in a constantly evolving field
Attention to detail, strong sense of responsibility and very high level of integrity
Excellent interpersonal, communication and negotiation skills
A work permit for South Africa if you’re not a South African citizen
Fintech or financial services experienced preferred
Experience in scaling high growth tech companies preferred
Luno is a leading global digital currency company operating across more than 40 countries and with offices in London, Singapore and Cape Town. We are Series B-funded and backed by some of the top tech investors in the world, including Balderton Capital and Naspers.
Our products and services make it safe and easy for people and businesses to buy, store, use and learn about digital currencies like Bitcoin and Ethereum. Our vision is to upgrade the world to a better financial system.
We are looking for an experienced Chief Operating Officer to join our executive team and play a key role in building our global business.
What you'll do:
Work alongside the CEO to lead the business with full global P&L responsibility and taking ownership of most divisions in the company, including Global Operations (which includes Customer Onboarding and Support, Customer Funding and Global Payment Integrations, Fraud and Compliance), Finance, Countries and Talent (not included in this scope are Engineering, Product and Marketing). Note: This role and responsibilities could be broader or narrower, depending on experience and expertise
Effectively manage other team leads for these business units and co-ordinate and prioritise effectively across them, with a particular focus on scaling all functions successfully
Help create the overall strategy for the business and lead the implementation of various projects across divisions and countries
Hire, develop and help train key talent across all teams
Work closely with Country, Product and Engineering teams to build best-in-class customer experiences across countries
Be the key contact and manage various bank and vendor relationships, globally
Report directly to the CEO and have a seat on the Luno management team
What you’ll need
University degree from a reputable tertiary institution
Preferably 10-15 years proven experience in a similar role, or as COO or CEO of a business
Strong leadership skills and the desire to develop other leaders
Exceptional communication skills with a ‘get things done’ attitude
Very data and process driven, and the ability to drive this across all business divisions
Strong desire to learn new information and techniques in a constantly evolving field
Attention to detail, strong sense of responsibility and a very high level of integrity
Fintech or financial services experience preferred
Experience in scaling high growth tech companies preferred
May 08, 2018
Full time
Luno is a leading global digital currency company operating across more than 40 countries and with offices in London, Singapore and Cape Town. We are Series B-funded and backed by some of the top tech investors in the world, including Balderton Capital and Naspers.
Our products and services make it safe and easy for people and businesses to buy, store, use and learn about digital currencies like Bitcoin and Ethereum. Our vision is to upgrade the world to a better financial system.
We are looking for an experienced Chief Operating Officer to join our executive team and play a key role in building our global business.
What you'll do:
Work alongside the CEO to lead the business with full global P&L responsibility and taking ownership of most divisions in the company, including Global Operations (which includes Customer Onboarding and Support, Customer Funding and Global Payment Integrations, Fraud and Compliance), Finance, Countries and Talent (not included in this scope are Engineering, Product and Marketing). Note: This role and responsibilities could be broader or narrower, depending on experience and expertise
Effectively manage other team leads for these business units and co-ordinate and prioritise effectively across them, with a particular focus on scaling all functions successfully
Help create the overall strategy for the business and lead the implementation of various projects across divisions and countries
Hire, develop and help train key talent across all teams
Work closely with Country, Product and Engineering teams to build best-in-class customer experiences across countries
Be the key contact and manage various bank and vendor relationships, globally
Report directly to the CEO and have a seat on the Luno management team
What you’ll need
University degree from a reputable tertiary institution
Preferably 10-15 years proven experience in a similar role, or as COO or CEO of a business
Strong leadership skills and the desire to develop other leaders
Exceptional communication skills with a ‘get things done’ attitude
Very data and process driven, and the ability to drive this across all business divisions
Strong desire to learn new information and techniques in a constantly evolving field
Attention to detail, strong sense of responsibility and a very high level of integrity
Fintech or financial services experience preferred
Experience in scaling high growth tech companies preferred
Luno is a leading global digital currency company operating across more than 40 countries and with offices in London, Singapore and Cape Town. We’re Series B-funded and backed by some of the top tech investors in the world.
Our products and services make it safe and easy for people and businesses to store, buy, use and learn about digital currencies like Bitcoin and Ethereum. Our vision is to upgrade the world to a better financial system.
The Head of SEO will join the marketing team to build a new function within Luno from the start and define the overall strategy around SEO and ASO, identifying and scaling off-page and on-page/app store optimizations. Positioning Luno as a thought leader using the full search toolbox to drive adoption of digital currencies. You will be a self-starter with a deep understanding of SEO, ASO, landing page optimization, analytics and testing.
What you'll do
Create and execute overall global SEO and ASO strategy across multiple markets
Set the KPIs to ensure the business grows rapidly through placements in local search engines for high search/value key words as well as volume based long tail.
Work closely with the Content team across all markets to create local, relevant content plans based on keyword research and relevant topics
Build and manage a multi-lingual team of experts as well as utilising external agencies and content writers to scale
Own the global strategy around outreach and influencer programmes
Review search engine properties (sitemaps, Webmaster Tools, Google Analytics, ahrefs.com)
Evaluate tools to scale and measure SEO changes
Implement various link-building strategies
Track, report and analyse SEO performance campaign data from SEO campaigns and strategies
Provide competitive analysis and actionable insight of top ranking competitor sites
Work closely with the Product team to assist in prioritising strategic direction and ensure SEO requirement are in scope
Reputation building strategy development
What you'll need
A passion for and track record in SEO, content and online marketing
High levels of autonomy, motivation and attention to detail
Experience with major keyword tools
Specialist knowledge of search engine crawling, indexing and ranking algorithms
Ability to thrive in a fast-paced environment and to work independently and within a team
Ability to plan and manage at both strategic and operational levels
Excellent interpersonal, communication, leadership and negotiation skills
Someone who has a bias for action and can get things done
Preferably a basic knowledge of how crypto-currencies like Bitcoin work and basic understanding of web admin (HTML, CSS, JS)
May 08, 2018
Full time
Luno is a leading global digital currency company operating across more than 40 countries and with offices in London, Singapore and Cape Town. We’re Series B-funded and backed by some of the top tech investors in the world.
Our products and services make it safe and easy for people and businesses to store, buy, use and learn about digital currencies like Bitcoin and Ethereum. Our vision is to upgrade the world to a better financial system.
The Head of SEO will join the marketing team to build a new function within Luno from the start and define the overall strategy around SEO and ASO, identifying and scaling off-page and on-page/app store optimizations. Positioning Luno as a thought leader using the full search toolbox to drive adoption of digital currencies. You will be a self-starter with a deep understanding of SEO, ASO, landing page optimization, analytics and testing.
What you'll do
Create and execute overall global SEO and ASO strategy across multiple markets
Set the KPIs to ensure the business grows rapidly through placements in local search engines for high search/value key words as well as volume based long tail.
Work closely with the Content team across all markets to create local, relevant content plans based on keyword research and relevant topics
Build and manage a multi-lingual team of experts as well as utilising external agencies and content writers to scale
Own the global strategy around outreach and influencer programmes
Review search engine properties (sitemaps, Webmaster Tools, Google Analytics, ahrefs.com)
Evaluate tools to scale and measure SEO changes
Implement various link-building strategies
Track, report and analyse SEO performance campaign data from SEO campaigns and strategies
Provide competitive analysis and actionable insight of top ranking competitor sites
Work closely with the Product team to assist in prioritising strategic direction and ensure SEO requirement are in scope
Reputation building strategy development
What you'll need
A passion for and track record in SEO, content and online marketing
High levels of autonomy, motivation and attention to detail
Experience with major keyword tools
Specialist knowledge of search engine crawling, indexing and ranking algorithms
Ability to thrive in a fast-paced environment and to work independently and within a team
Ability to plan and manage at both strategic and operational levels
Excellent interpersonal, communication, leadership and negotiation skills
Someone who has a bias for action and can get things done
Preferably a basic knowledge of how crypto-currencies like Bitcoin work and basic understanding of web admin (HTML, CSS, JS)
Luno is a leading global digital currency company operating across more than 40 countries and with offices in London, Singapore and Cape Town. We’re Series B-funded and backed by some of the top tech investors in the world.
Our products and services make it safe and easy for people and businesses to store, buy, use and learn about digital currencies like Bitcoin and Ethereum. Our vision is to upgrade the world to a better financial system.
We are looking for a Head of PR to build a new function within Luno and be responsible for sharing the Luno story globally. The task is to establish a presence, build credibility, educate people and generate buzz about this exciting industry with Luno being seen as the thought leader in all markets. Develop and manage brand and reputation building programmes across multiple audiences with focus across the financial, technology and mainstream media.
What you'll do
Owning and sharing the story - identify PR and thought leadership opportunities, develop press releases and media alerts, and lead sell-ins.
Global management and prioritisation of inbound enquiries
Build and maintain strong pro-active relations with key partners to drive comms objectives, land features and build collaborations.
Agency and country team management across all markets related to press relations
Management of reputation crisis situations
Materials development - draft messaging, Q&As, media statements, interview briefs, speaker notes and create tools to educate and showcase our proposition.
Tracking and reporting through media coverage and setting KPIs to showcase the positive impact of the communications strategy.
What you'll need
Experience working in a communications capacity for a global brand, across multiple markets
Ability to deliver results in a fast-paced environment with multiple work streams, moving at different speeds.
Strong media relation contacts within the financial services or fintech space
Experience growing and leading a PR team
Experience generating successful PR campaigns with measured integrated results
Understanding of the digital currency space
Positive and friendly disposition, with a ‘can do’ attitude
Creative, solution-driven mindset
Team player, ambitious and fun to work with
May 08, 2018
Full time
Luno is a leading global digital currency company operating across more than 40 countries and with offices in London, Singapore and Cape Town. We’re Series B-funded and backed by some of the top tech investors in the world.
Our products and services make it safe and easy for people and businesses to store, buy, use and learn about digital currencies like Bitcoin and Ethereum. Our vision is to upgrade the world to a better financial system.
We are looking for a Head of PR to build a new function within Luno and be responsible for sharing the Luno story globally. The task is to establish a presence, build credibility, educate people and generate buzz about this exciting industry with Luno being seen as the thought leader in all markets. Develop and manage brand and reputation building programmes across multiple audiences with focus across the financial, technology and mainstream media.
What you'll do
Owning and sharing the story - identify PR and thought leadership opportunities, develop press releases and media alerts, and lead sell-ins.
Global management and prioritisation of inbound enquiries
Build and maintain strong pro-active relations with key partners to drive comms objectives, land features and build collaborations.
Agency and country team management across all markets related to press relations
Management of reputation crisis situations
Materials development - draft messaging, Q&As, media statements, interview briefs, speaker notes and create tools to educate and showcase our proposition.
Tracking and reporting through media coverage and setting KPIs to showcase the positive impact of the communications strategy.
What you'll need
Experience working in a communications capacity for a global brand, across multiple markets
Ability to deliver results in a fast-paced environment with multiple work streams, moving at different speeds.
Strong media relation contacts within the financial services or fintech space
Experience growing and leading a PR team
Experience generating successful PR campaigns with measured integrated results
Understanding of the digital currency space
Positive and friendly disposition, with a ‘can do’ attitude
Creative, solution-driven mindset
Team player, ambitious and fun to work with
Luno is a leading global digital currency company operating across more than 40 countries and with offices in London, Singapore and Cape Town. We’re Series B-funded and backed by some of the top tech investors in the world.
Our products and services make it safe and easy for people and businesses to store, buy, use and learn about digital currencies like Bitcoin and Ethereum. Our vision is to upgrade the world to a better financial system.
The Growth Manager for Social will join the performance marketing team to execute the paid social strategies to drive the ROI. Key Responsibilities include executing, optimizing and reporting on best-in-class paid social media campaigns through available social media marketing platforms (e.g. Facebook, Twitter, Instagram, Quora, LinkedIn, Medium, etc) with emphasis on innovative initiatives, and working closely with the design and rest of the performance marketing team.
What you’ll do
Mastering and optimizing existing campaigns utilizing third party and internal tools, required to deliver efficient and profitable Paid Social campaigns
Build custom audiences to retarget users and drive conversions on different sources
Leading the campaign strategy, researching potential marketing channels, analyzing competitors, and adopting a robust test & learn approach
Work with the design team to test different ad concepts and copies to increase the ROI
Analyzing and reporting data on a daily / weekly / bi-weekly / monthly & ad-hoc basis to gather actionable insights and share it with the team
Work closely with the Product and Community team, where required, on best practice paid social campaign execution
Work with the country leads to find insights and localize ads to increase relevance score and CTR%
Work with the Data team to understand how paid social integrates with other media formats and channels
What you need
A relevant university qualification from a top university or business school and 3-5 years proven relevant experience.
An in-depth knowledge of the technologies and processes involved in running Paid Social campaigns
Advanced knowledge & experience of using Twitter Ads Manager and 3rd party tools like Marin, adespresso etc
A good understanding of Google analytics and other web analytics packages
A self-starter who is highly motivated and passionate about social media and paid social
Demonstrates a structured and methodical way of working, with the ability to cope with competing demands and effectively prioritize tasks.
Excellent interpersonal, communication, leadership and negotiation skills
Preferably a basic knowledge of how crypto-currencies like Bitcoin work
May 08, 2018
Full time
Luno is a leading global digital currency company operating across more than 40 countries and with offices in London, Singapore and Cape Town. We’re Series B-funded and backed by some of the top tech investors in the world.
Our products and services make it safe and easy for people and businesses to store, buy, use and learn about digital currencies like Bitcoin and Ethereum. Our vision is to upgrade the world to a better financial system.
The Growth Manager for Social will join the performance marketing team to execute the paid social strategies to drive the ROI. Key Responsibilities include executing, optimizing and reporting on best-in-class paid social media campaigns through available social media marketing platforms (e.g. Facebook, Twitter, Instagram, Quora, LinkedIn, Medium, etc) with emphasis on innovative initiatives, and working closely with the design and rest of the performance marketing team.
What you’ll do
Mastering and optimizing existing campaigns utilizing third party and internal tools, required to deliver efficient and profitable Paid Social campaigns
Build custom audiences to retarget users and drive conversions on different sources
Leading the campaign strategy, researching potential marketing channels, analyzing competitors, and adopting a robust test & learn approach
Work with the design team to test different ad concepts and copies to increase the ROI
Analyzing and reporting data on a daily / weekly / bi-weekly / monthly & ad-hoc basis to gather actionable insights and share it with the team
Work closely with the Product and Community team, where required, on best practice paid social campaign execution
Work with the country leads to find insights and localize ads to increase relevance score and CTR%
Work with the Data team to understand how paid social integrates with other media formats and channels
What you need
A relevant university qualification from a top university or business school and 3-5 years proven relevant experience.
An in-depth knowledge of the technologies and processes involved in running Paid Social campaigns
Advanced knowledge & experience of using Twitter Ads Manager and 3rd party tools like Marin, adespresso etc
A good understanding of Google analytics and other web analytics packages
A self-starter who is highly motivated and passionate about social media and paid social
Demonstrates a structured and methodical way of working, with the ability to cope with competing demands and effectively prioritize tasks.
Excellent interpersonal, communication, leadership and negotiation skills
Preferably a basic knowledge of how crypto-currencies like Bitcoin work
Luno is a leading global digital currency company operating across more than 40 countries and with offices in London, Singapore and Cape Town. We’re Series B-funded and backed by some of the top tech investors in the world.
Our products and services make it safe and easy for people and businesses to store, buy, use and learn about digital currencies like Bitcoin and Ethereum. Our vision is to upgrade the world to a better financial system.
The Growth Manager (SEO) will join the performance marketing team and use the full search toolbox to drive adoption of digital currencies like bitcoin through Luno. You will be responsible for identifying and scale on off-page and on-page optimizations. You will be a self starter with a deep understanding of SEO, ASO, landing page optimization, analytics and testing.
What you'll do
Create and execute overall SEO, ASO and content strategy across multiple markets
Make sure we rank #1 in local search engines for certain keywords
Review search engine properties (sitemaps, Webmaster Tools, Google Analytics, ahrefs.com)
Evaluate tools to scale and measure SEO changes
Implement various link-building strategies
Track, report and analyse SEO performance campaign data from SEO campaigns and strategies
Support acquisition activity by delivering a strong plan that has a direct impact on organic search results for high value keywords for various markets across Europe
Provide competitive analysis and actionable insight of top ranking competitor sites
Work closely with the Product team to assist in prioritising strategic direction and ensure SEO requirement are in scope
Help build the Growth team and coordinate content across the business with internal teams and external companies.
What you'll need
A relevant university qualification from a top university or business school and 3-5 years proven relevant experience.
A passion for and track record in SEO, content and online marketing
High levels of autonomy, motivation and attention to detail
Experience with major keyword tools
Specialist knowledge of search engine crawling, indexing and ranking algorithms
Ability to thrive in a fast-paced environment and to work independently and within a team
Ability to plan and manage at both strategic and operational levels
Excellent interpersonal, communication, leadership and negotiation skills
Someone who has a bias for action and can get things done
Preferably a basic knowledge of how crypto-currencies like Bitcoin work and basic understanding of web admin (HTML, CSS, JS)
May 08, 2018
Full time
Luno is a leading global digital currency company operating across more than 40 countries and with offices in London, Singapore and Cape Town. We’re Series B-funded and backed by some of the top tech investors in the world.
Our products and services make it safe and easy for people and businesses to store, buy, use and learn about digital currencies like Bitcoin and Ethereum. Our vision is to upgrade the world to a better financial system.
The Growth Manager (SEO) will join the performance marketing team and use the full search toolbox to drive adoption of digital currencies like bitcoin through Luno. You will be responsible for identifying and scale on off-page and on-page optimizations. You will be a self starter with a deep understanding of SEO, ASO, landing page optimization, analytics and testing.
What you'll do
Create and execute overall SEO, ASO and content strategy across multiple markets
Make sure we rank #1 in local search engines for certain keywords
Review search engine properties (sitemaps, Webmaster Tools, Google Analytics, ahrefs.com)
Evaluate tools to scale and measure SEO changes
Implement various link-building strategies
Track, report and analyse SEO performance campaign data from SEO campaigns and strategies
Support acquisition activity by delivering a strong plan that has a direct impact on organic search results for high value keywords for various markets across Europe
Provide competitive analysis and actionable insight of top ranking competitor sites
Work closely with the Product team to assist in prioritising strategic direction and ensure SEO requirement are in scope
Help build the Growth team and coordinate content across the business with internal teams and external companies.
What you'll need
A relevant university qualification from a top university or business school and 3-5 years proven relevant experience.
A passion for and track record in SEO, content and online marketing
High levels of autonomy, motivation and attention to detail
Experience with major keyword tools
Specialist knowledge of search engine crawling, indexing and ranking algorithms
Ability to thrive in a fast-paced environment and to work independently and within a team
Ability to plan and manage at both strategic and operational levels
Excellent interpersonal, communication, leadership and negotiation skills
Someone who has a bias for action and can get things done
Preferably a basic knowledge of how crypto-currencies like Bitcoin work and basic understanding of web admin (HTML, CSS, JS)
Luno is a leading global digital currency company operating across more than 40 countries and with offices in London, Singapore and Cape Town. We’re Series B-funded and backed by some of the top tech investors in the world.
Our products and services make it safe and easy for people and businesses to store, buy, use and learn about digital currencies like Bitcoin and Ethereum. Our vision is to upgrade the world to a better financial system.
The Growth Manager (SEM) will join the performance marketing team and use the full search toolbox to drive adoption of digital currencies like bitcoin through Luno. You will be responsible for identifying and scaling cost-effective customer acquisition campaigns across multiple paid search channels. You will develop the strategic plan, use analytics to inform decisions and drive execution to optimize a significant marketing budget against company goals. You will be a self starter with a deep understanding of AdWords, landing page optimization, analytics and testing. What you’ll do:
Plan, design and execute paid search campaigns (Google AdWords, Bing, etc.)You will monitor performance of our company's search campaigns across all markets
Develop creative and new ways to market our products through existing paid search channels and continuously testing new platforms and providers
Take ownership for and build SEM dashboards and monitor critical metrics
Analyze results, identifying actionable opportunities (targeting, optimization, creative direction, etc.) to improve performance and scale
Independently own and handle day-to-day PPC optimizations
You will devise, launch, and measure all experiments
You will maximise opportunities for keyword, geography, and channel expansion
Work with the country teams to allocate budgets and give an estimate of growth metrics
Work closely with the broader Growth team to devise and implement full-funnel user acquisition strategies
What you’ll need
A relevant university qualification from a top university or business school and 3-5 years proven relevant managing search marketing campaigns in multiple countries and languages
Google Adwords certification, base, search and display
A deep knowledge of keyword optimization and a good understanding of search engine bidding strategies and implementation
Strong quantitative & analytical skills; able to use data to optimize day-to-day performance
Experience collaborating with external agencies
Experience working with SEM optimization tools like Optmyzr, Marin, double click
Excellent interpersonal, communication, leadership and negotiation skills
Someone who has a bias for action and can get things done
Preferably a basic knowledge of how crypto-currencies like Bitcoin work
May 08, 2018
Full time
Luno is a leading global digital currency company operating across more than 40 countries and with offices in London, Singapore and Cape Town. We’re Series B-funded and backed by some of the top tech investors in the world.
Our products and services make it safe and easy for people and businesses to store, buy, use and learn about digital currencies like Bitcoin and Ethereum. Our vision is to upgrade the world to a better financial system.
The Growth Manager (SEM) will join the performance marketing team and use the full search toolbox to drive adoption of digital currencies like bitcoin through Luno. You will be responsible for identifying and scaling cost-effective customer acquisition campaigns across multiple paid search channels. You will develop the strategic plan, use analytics to inform decisions and drive execution to optimize a significant marketing budget against company goals. You will be a self starter with a deep understanding of AdWords, landing page optimization, analytics and testing. What you’ll do:
Plan, design and execute paid search campaigns (Google AdWords, Bing, etc.)You will monitor performance of our company's search campaigns across all markets
Develop creative and new ways to market our products through existing paid search channels and continuously testing new platforms and providers
Take ownership for and build SEM dashboards and monitor critical metrics
Analyze results, identifying actionable opportunities (targeting, optimization, creative direction, etc.) to improve performance and scale
Independently own and handle day-to-day PPC optimizations
You will devise, launch, and measure all experiments
You will maximise opportunities for keyword, geography, and channel expansion
Work with the country teams to allocate budgets and give an estimate of growth metrics
Work closely with the broader Growth team to devise and implement full-funnel user acquisition strategies
What you’ll need
A relevant university qualification from a top university or business school and 3-5 years proven relevant managing search marketing campaigns in multiple countries and languages
Google Adwords certification, base, search and display
A deep knowledge of keyword optimization and a good understanding of search engine bidding strategies and implementation
Strong quantitative & analytical skills; able to use data to optimize day-to-day performance
Experience collaborating with external agencies
Experience working with SEM optimization tools like Optmyzr, Marin, double click
Excellent interpersonal, communication, leadership and negotiation skills
Someone who has a bias for action and can get things done
Preferably a basic knowledge of how crypto-currencies like Bitcoin work
Luno is a leading global digital currency company operating across more than 40 countries and with offices in London, Singapore and Cape Town. We’re Series B-funded and backed by some of the top tech investors in the world.
Our products and services make it safe and easy for people and businesses to store, buy, use and learn about digital currencies like Bitcoin and Ethereum. Our vision is to upgrade the world to a better financial system.
The Growth Manager for Retargeting will join the performance marketing team to retarget existing users to drive conversions on web and apps. Key Responsibilities include executing, optimizing and reporting on different paid marketing platforms (e.g. Facebook, Twitter, Instagram, Quora, LinkedIn, Medium, etc) with emphasis on innovative initiatives, and working closely with the design and rest of the performance marketing team.
What you’ll do
Creation and execution of all retargeting strategies across all retargeting channels including Adwords, Facebook, Criteo, Sociomantic
Understand the conversion funnel and come up with a communication strategy to drive conversions for both web and app users
Communication with external retargeting partners to scale and drive ROI
Leading A/B testing using statistical models
Collaboration with our creative designers to create engaging campaigns
Keeping ahead of industry best practice through research and testing
What you need
A relevant university qualification from a top university or business school and 3-5 years proven relevant experience.
Good knowledge of display advertising, retargeting, Facebook Ads or Youtube advertising
Excellent interpersonal, communication, leadership and negotiation skills
Friendly, transparent, articulate and driven to succeed
Someone who has a bias for action and can get things done
Preferably a basic knowledge of how crypto-currencies like Bitcoin work
May 08, 2018
Full time
Luno is a leading global digital currency company operating across more than 40 countries and with offices in London, Singapore and Cape Town. We’re Series B-funded and backed by some of the top tech investors in the world.
Our products and services make it safe and easy for people and businesses to store, buy, use and learn about digital currencies like Bitcoin and Ethereum. Our vision is to upgrade the world to a better financial system.
The Growth Manager for Retargeting will join the performance marketing team to retarget existing users to drive conversions on web and apps. Key Responsibilities include executing, optimizing and reporting on different paid marketing platforms (e.g. Facebook, Twitter, Instagram, Quora, LinkedIn, Medium, etc) with emphasis on innovative initiatives, and working closely with the design and rest of the performance marketing team.
What you’ll do
Creation and execution of all retargeting strategies across all retargeting channels including Adwords, Facebook, Criteo, Sociomantic
Understand the conversion funnel and come up with a communication strategy to drive conversions for both web and app users
Communication with external retargeting partners to scale and drive ROI
Leading A/B testing using statistical models
Collaboration with our creative designers to create engaging campaigns
Keeping ahead of industry best practice through research and testing
What you need
A relevant university qualification from a top university or business school and 3-5 years proven relevant experience.
Good knowledge of display advertising, retargeting, Facebook Ads or Youtube advertising
Excellent interpersonal, communication, leadership and negotiation skills
Friendly, transparent, articulate and driven to succeed
Someone who has a bias for action and can get things done
Preferably a basic knowledge of how crypto-currencies like Bitcoin work
Luno is a leading global digital currency company operating across more than 40 countries and with offices in London, Singapore and Cape Town. We’re Series B-funded and backed by some of the top tech investors in the world.
Our products and services make it safe and easy for people and businesses to store, buy, use and learn about digital currencies like Bitcoin and Ethereum. Our vision is to upgrade the world to a better financial system.
The Growth Manager for Affiliates/Display will join the performance marketing team to drive adoption of digital currencies like bitcoin through Luno. You will be responsible for identifying and scaling cost-effective customer acquisition campaigns on display, programmatic and in-house affiliate platform. You will be a self starter with a deep understanding of affiliate platforms like Tune. You will actively search and cultivate partnerships with new affiliate programs to drive profitable growth and revenue.
What you’ll do
Defining and delivering display advertising strategies to achieve our traffic, revenue, and efficiency targets through this channel
Planning, execution and analysis of the Display advertising campaigns end to end (briefs, creative design, targeting, media buy, testing, tracking set-up, scheduling, etc.)
Affiliate recruitment, management, communication and performance reporting
Validating commissions for affiliates and cross-referencing with internal tracking
Actively recruit and diversify your portfolio of publishers that specialize in promotion methods with traffic on CPA or rev-share models
Work with the product team to optimize packages and products for optimal ROI
Performing ROI analysis to evaluate effectiveness of campaigns
Review and analyse data from the channels to optimize affiliate revenue
Provide affiliates with strategies and resources to promote our brands, including custom banner ads, landing pages, tracking links, technical help and more
Share performance updates and learnings with the team
What you need
A relevant university qualification from a top university or business school and 3-5 years proven relevant experience in the Affiliate Management space - negotiating,
Understanding of affiliate’s motivations, drives, and desires while still focusing on the company’s goals
You must understand how to 1) find new affiliates 2) get them on-boarded 3) help our existing affiliates maximize profit
Implementing and optimizing affiliate marketing campaigns
Excellent analytical, quantitative, organizational, negotiation, and prioritization skills
Able to prioritize and multi-task in a fast-paced, dynamic environment with strong attention to detail, driving projects to completion under deadlines
Excellent interpersonal, communication, leadership and negotiation skills
Friendly, transparent, articulate and driven to succeed
Someone who has a bias for action and can get things done
Preferably a basic knowledge of how crypto-currencies like Bitcoin work
May 08, 2018
Full time
Luno is a leading global digital currency company operating across more than 40 countries and with offices in London, Singapore and Cape Town. We’re Series B-funded and backed by some of the top tech investors in the world.
Our products and services make it safe and easy for people and businesses to store, buy, use and learn about digital currencies like Bitcoin and Ethereum. Our vision is to upgrade the world to a better financial system.
The Growth Manager for Affiliates/Display will join the performance marketing team to drive adoption of digital currencies like bitcoin through Luno. You will be responsible for identifying and scaling cost-effective customer acquisition campaigns on display, programmatic and in-house affiliate platform. You will be a self starter with a deep understanding of affiliate platforms like Tune. You will actively search and cultivate partnerships with new affiliate programs to drive profitable growth and revenue.
What you’ll do
Defining and delivering display advertising strategies to achieve our traffic, revenue, and efficiency targets through this channel
Planning, execution and analysis of the Display advertising campaigns end to end (briefs, creative design, targeting, media buy, testing, tracking set-up, scheduling, etc.)
Affiliate recruitment, management, communication and performance reporting
Validating commissions for affiliates and cross-referencing with internal tracking
Actively recruit and diversify your portfolio of publishers that specialize in promotion methods with traffic on CPA or rev-share models
Work with the product team to optimize packages and products for optimal ROI
Performing ROI analysis to evaluate effectiveness of campaigns
Review and analyse data from the channels to optimize affiliate revenue
Provide affiliates with strategies and resources to promote our brands, including custom banner ads, landing pages, tracking links, technical help and more
Share performance updates and learnings with the team
What you need
A relevant university qualification from a top university or business school and 3-5 years proven relevant experience in the Affiliate Management space - negotiating,
Understanding of affiliate’s motivations, drives, and desires while still focusing on the company’s goals
You must understand how to 1) find new affiliates 2) get them on-boarded 3) help our existing affiliates maximize profit
Implementing and optimizing affiliate marketing campaigns
Excellent analytical, quantitative, organizational, negotiation, and prioritization skills
Able to prioritize and multi-task in a fast-paced, dynamic environment with strong attention to detail, driving projects to completion under deadlines
Excellent interpersonal, communication, leadership and negotiation skills
Friendly, transparent, articulate and driven to succeed
Someone who has a bias for action and can get things done
Preferably a basic knowledge of how crypto-currencies like Bitcoin work
