Bitfury
London, UK
Job description
Founded in 2011, the Bitfury Group is the world’s leading full-service blockchain technology company and one of the largest infrastructure providers in the cryptocurrency ecosystem. Bitfury delivers the software and hardware solutions necessary for businesses, governments, organizations and individuals to securely move assets across the blockchain. The purpose of the role is to extend global hardware product management department with marketing expertise. Responsibilities
Get deep knowledge of HW portfolio, including product development plans, product features and benefits, competitive landscape, etc.
Develop value proposition and competitive advantages
Provide insights to marketing team and conduct regular alignments
In collaboration with marketing and product managers develop marketing plans for HW portfolio (from ASICs to datacentres)
Participate in development of creative concepts, ensure alignment to business goals...