About The Role
We are looking for a Senior Manager, Social Media to join our marketing team and lead our social media efforts across brand/awareness and organic. As the Senior Manager, Social Media, you will be responsible for developing, executing and measuring our strategies across social platforms to drive awareness, comprehension, affinity and advocacy for SoFi. You will play a key role in the content strategy, development and deployment across channels – helping us create built-for-social content that reaches and engages the right audiences. Our name, SoFi, stands for Social Finance – and we want community building and engagement to be at the heart of everything we do.
As the Senior Manager, Social Media, you will be responsible for executing and overseeing the paid amplification of brand/awareness content. You will also work closely with our social acquisition team to ensure that we are connecting the dots across the funnel to convert prospects. You will manage two direct reports – the Social Media Specialist and Social Media Manager, who are responsible for managing our social customer care and our growing and very engaged private Facebook group, respectively. This role reports to the Director of Content and Social Strategy.
This is the ideal role for someone who is very self-motivated, creative, analytical and collaborative. If you are energized by creating new campaigns and experimenting with new ideas, this is the role for you. SoFi has an entrepreneurial culture, so you should be very comfortable owning and running with initiatives and bringing your fellow marketers along for the ride.
At SoFi, you’ll become part of a new kind of finance company based around speed, transparency, and alignment with our members’ interests. Our goal is to be at the center of our members’ financial lives. We created student loan refinancing, addressing the biggest financial challenge of a new generation through a modern approach to lending and personal finance. We expanded into other types of loans, and then into insurance and wealth management with similarly inventive products and soon to be launched SoFi money a modern take on a checking or savings account. As the company has grown, we’ve been able to help more people with these tools. SoFi has achieved significant growth, with ambitious plans ahead, but to continue this growth we need great talent.
Social Finance (SoFi) is a finance company that offers a range of lending and wealth management services. The company primarily caters to early-stage professionals and offers variable and fixed rate parent, personal, and MBA loans, mortgage refinancing, and more.
Based in San Francisco, California, the company was founded in April 2011.