Senior Manager, Social Media

  • SoFi
  • San Francisco, CA, USA
  • Mar 25, 2022
Full time Marketing Social Media

Job Description



About The Role

We are looking for a Senior Manager, Social Media to join our marketing team and lead our social media efforts across brand/awareness and organic. As the Senior Manager, Social Media, you will be responsible for developing, executing and measuring our strategies across social platforms to drive awareness, comprehension, affinity and advocacy for SoFi. You will play a key role in the content strategy, development and deployment across channels – helping us create built-for-social content that reaches and engages the right audiences. Our name, SoFi, stands for Social Finance – and we want community building and engagement to be at the heart of everything we do.

As the Senior Manager, Social Media, you will be responsible for executing and overseeing the paid amplification of brand/awareness content. You will also work closely with our social acquisition team to ensure that we are connecting the dots across the funnel to convert prospects. You will manage two direct reports – the Social Media Specialist and Social Media Manager, who are responsible for managing our social customer care and our growing and very engaged private Facebook group, respectively.  This role reports to the Director of Content and Social Strategy.

This is the ideal role for someone who is very self-motivated, creative, analytical and  collaborative. If you are energized by creating new campaigns and experimenting with new ideas, this is the role for you. SoFi has an entrepreneurial culture, so you should be very comfortable owning and running with initiatives and bringing your fellow marketers along for the ride. 

About SoFi

At SoFi, you’ll become part of a new kind of finance company based around speed, transparency, and alignment with our members’ interests. Our goal is to be at the center of our members’ financial lives. We created student loan refinancing, addressing the biggest financial challenge of a new generation through a modern approach to lending and personal finance. We expanded into other types of loans, and then into insurance and wealth management with similarly inventive products and soon to be launched SoFi money a modern take on a checking or savings account. As the company has grown, we’ve been able to help more people with these tools. SoFi has achieved significant growth, with ambitious plans ahead, but to continue this growth we need great talent.


  • Determine, implement and optimize the overall social strategy across social platforms
  • Manage social media manager (who is responsible for the private FB group and influencer program) and social media specialist (who is responsible for social customer care)
  • Work with the Director of Content & Social Strategy to determine the content/campaign calendar for paid and organic content across channels.
  • Oversee the creation, testing and optimization of content across channels, created by our in-house creative agency in addition to outside partners
  • Lead the strategy, execution and optimization of a multi-million dollar paid amplification budget of content across social platforms (note: we have an in-house social buyer).
  • Continually monitor performance and deliver a monthly social scorecard outlining wins, learnings and opportunities for innovation and expansion.

Personal characteristics:

  • Deep knowledge and passion for social media – native to the space.
  • Driven to balance smart strategy with breakthrough content that performs against KPIs in addition to building the brand.
  • High visual and creative aesthetic filters – can inspire and help develop strong creative content that contributes to brand affinity and advocacy.
  • Ability to navigate multiple stakeholders, platforms and communities to ensure that strategies/goals are understood and met.
  • Strong qualitative skills
  • Pop culture savvy to identify trends and key influencers that we can co-op or target within our social media programs
  • Detail oriented creative problem solver with passion for branding, marketing communications and advertising
  • You have a bias for action, thrive in working in fast paced environments managing across multiple shifting priorities
  • You have a proven track record of leading through influence and delivering persuasive presentations to senior leadership
  • You enjoy working on collaborative cross-functional teams
  • You are comfortable in a performance based environment
  • Ability to manage a content calendar with daily postings across several platforms.


  • Bachelor’s degree
  • 5+ years in social media marketing, with a focus on B2C brands. 
  • Excellent written communication skills
  • Strong analytic skills – ability to use data to develop, optimize and measure social programs
  • Active daily life in online and social media
  • 2+ years of people management experience


  • Lunches, a fully stocked kitchen, and subsidized gym membership
  • Competitive salary packages, bonuses and stock options
  • A flexible vacation policy allows you to truly relax and reboot
  • Comprehensive health, vision, dental, and life insurance as well as disability benefits
  • 100% of health, vision, and dental premiums paid by SoFI for employees and their dependents
  • 401(k) and education on retirement planning
  • Tuition reimbursement on approved programs, up to $5,250 a year
  • Monthly contribution to help you pay off your student loans