Regent FE Holborn, London, UK
Dec 03, 2019Full time
Online Marketing Executive An early-stage fintech company looking for people with specific skills. Are you excited about and have a desire to work in the Fintech sector. We are looking for smart and motivated people with problem-solving skills, that are resourceful and are tech and Internet savvy. Knowledge of payments products is desirable An early-stage fintech payments company focusing on transactional banking, international remittances, payments and foreign exchange for Small Medium Enterprises and Private individuals is looking for hands-on digital marketing person with the technical knowledge of implementing one or more digital marketing disciplines to a high standard, while also being also to source and coordinate the work of external marketing freelancers/agencies. The new hire will spend 50% of the time on creating and implementing campaigns on their own, while the other 50% will be split between developing internal marketing initiatives, sourcing freelancers for tactical tasks, analysing stats and other data, gathering competitive intelligence. This role would suit enthusiastic early-stage professionals or a recent graduate with demonstratable prior experience in one or more digital marketing disciplines. If you live and breathe digital marketing, we want to talk to you. Initial tasks will include sorting out digital marketing hygiene of the company from an SEO programme to social media presence to blogs and comparison sites, as well as get stuck into launching promotional campaigns across email marketing, LinkedIn, and a wider range of digital marketing tools. This is an excellent opportunity to join a young and growing fin-tech company and make an impact. Job Role involves the following marketing disciplines : Digital Marketing Social Marketing Website Merchandising and Administration Content Creating Digital Development Email Marketing Responsibilities Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns Build and maintain our social media presence Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) Identify trends and insights, and optimize spend and performance based on the insights Plan, execute and measure experiments and conversion tests Collaborate with internal teams to create landing pages and optimize the user experience Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints Instrument conversion points and optimize user funnels Collaborate with agencies and other vendor partners Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate Monitor and report web statistics on stages of the customer lifecycle Requirements Demonstrable experience in one of the following disciplines SEO/SEM, database marketing, email, social media and/or display advertising campaigns, affiliate marketing, introducer programmes, and PPC Highly creative with experience in identifying target audiences and devising digital campaigns that deliver positive ROI Some experience in optimising landing pages and user funnels Basic understanding of A/B and multivariate experiments Familiarity with website analytics tools (e.g., Google Analytics and other Webmaster Tools) Experience in setting up and optimising Google Adwords campaigns is advantageous Up-to-date with the latest trends and best practices in online marketing and measurement BS/MS degree in marketing or a related field is a bonus Competitive Salary and Incentives - Negotiable with the right candidate.